Agent Advertising

Target ads on a ZIP-code level

1. Showcase Ads
New: Showcase Ads are now expandable!

Showcase Ads look the same as before, but on click or hover, it expands to 6 times its original size. The expanded ad contains a larger image and customer contact form, which helps to drive more contacts and customer awareness to you.

Showcase Ad before hover:

It appears as it's usual size, but when a customer hovers over the ad...

small showcase ad
Showcase Ad after hover:

...it expands downward — to more than 6 times
its original size!

expanded showcase ad

Showcase Ads combine targeting on a ZIP-code level with a minimum 25% guaranteed share of searches within a ZIP code. Reach potential buyers and sellers through targeted agent advertising on Zillow.

choose the zip code to show your ads in

Drive more contacts and customer awareness. Call 866-324-4005, or e-mail or

Create your Showcase Ad now
2. Featured Listings

Increase traffic to your listings five times

Your listings appear at the top of search results with Featured Listings. Our data shows that Featured Listings are viewed by buyers five times more than regular listings.

Highlights of Featured Listings:

  • Match buyers' search criteria
  • Listing sorts to top of search results
  • Listing rotates through bubble on search map
choose the zip code to show your ads in

Drive more contacts and customer awareness. Call 866-324-4005, or e-mail or

Create your Showcase Ad now

Want to learn more? Call 866-324-4005 or e-mail or


Create your Showcase Ad now
Zillow Audience
Monthly unique users
(as of August 09)		 8.9 million
Year-over-year growth 64%
Median household income $90,518
Median age 47
Zillow Attracts Buyers
Zillow consumers' average credit score (very good-to-excellent rating) 755
Zillow's click conversion compared to Google 3.4x better
Home buyers who visit Zillow 55%
Zillow visitors actively buying or selling, or planning to, in next 1-2 years 5.8 million
Zillow visitors actively seeking a loan in the next 6 months 1 million
Showcase Ads FAQs
Why should I advertise on Zillow?
Zillow is one of the most-visited real estate sites on the Web, with nearly 9 million people visiting each month. Two-thirds of Zillow visitors plan to buy or sell a home in the next 1-2 years.

By placing an ad on Zillow, you have instant visibility in front of these potential customers. Make our traffic work for you!
How much does it cost?
Each ZIP code has a unique pricing plan, based on amount of visitors. ZIP codes with high traffic will cost more than ZIP codes with less traffic.
Is an ad view the same thing as a click?
No. An ad view is counted whenever we display your ad to someone looking at homes in a ZIP code you've targeted. This is what is known as an "impression" -- it is not the number of times someone clicks on your ad.

Unlike some sites, we allow you to include your contact information (phone number, e-mail address, and/or Web site URL) in the text of your ad, so your customers can contact you without having to click.
Where will my ads appear on the site?
Once a Zillow user searches for homes in one of the ZIP codes you specified, your ad will appear in the ad space of nearly every page throughout the site (until the user searches on a different ZIP code). The frequency that your ad displays will depend on the percentage of ad view placements you purchased -- 25, 50, 75, or 100 percent. Example of ad view percentage:
25% ad views:
Ad will appear, on average, in 1 out of every 4 pages in selected ZIP code
50% ad views:
Ad will appear, on average, in 2 of every 4 pages in selected ZIP code
75% ad views:
Ad will appear, on average, in 3 out of every 4 pages in selected ZIP code
100% ad views:
Ad will appear, on average, on every page in selected ZIP code
How many other ads will appear with mine?
At most, only one other Showcase Ad will appear next to yours.
Will mine be the only agent ad on the page?
The ads that appear with yours could be for other agents, houses for sale, or local businesses.
What can I put in my ad?
Your ad is your place to advertise your services. We believe the best way to do that is to leave the marketing to you. Each ad can accommodate a headline, photo, two lines of static text (including a phone number), and a hyperlink for a Web site or e-mail address. As long as the content of your ad complies with our Content Guidelines and Terms of Use, your ad message is up to you.
Can I update my ad after it starts running?
Absolutely. You can change the photo, text and Web site or e-mail address of the ad as frequently as you like — at no additional cost. Just click the "Edit Ad Content" link in the Ad Content section of your ad's report page.
Will my ad be reviewed?
Yes, all new or updated ads go through an editorial review to ensure that they meet our Content Guidelines and Terms of Use.
How do I renew my ad?
When an ad finishes running, a reminder will appear next to the ad listing on your My Zillow page. To reactivate the same ad, open your ad's report page and click on the "Buy Ad Again" button. You will then have a chance to make any updates to the ad's content before repurchasing.
What type of showcase ads perform best?
See top 50 best performing ads.
See additional services

Sources: Omniture SiteCatalyst; Nielsen/NetRatings Spring 2009 @plan; Zillow Mortgage Marketplace borrower data; Independent study conducted by The WAV Group on behalf of Threewide Corporation, 2008; California Association of Realtors study, 2008; Zillow.com site survey; Zillow Mortgage Marketplace surveys Nov. 2008 and Feb. 2009; Zillow monthly user survey; Nielsen NetView January 2009, Unique audience.

© 2006-2008 Zillow.com, All Rights Reserved

pageName