Broker Advertising

Local advertising solutions that drive leads for brokers

Featured Listings - Home Search

Increase traffic to your listings five times

Your listings appear at the top of search results with Featured Listings. Our data shows that Featured Listings are viewed by buyers five times more than regular listings.

Highlights of Featured Listings:

  • Match buyers' search criteria
  • Listing sorts to top of search results
  • Listing rotates through bubble on search map

Call for estimates — 866-324-4005

Featured Listings - Home Page

Premium visibility on Zillow home page

Put your listings on the home page of one of the largest real estate sites with the most affluent audience. Each position exclusively owned.

  • Listings match users' last search
  • Selection criteria are bedrooms, bathrooms, price, ZIP, neighborhood, etc.
  • Premier branding placement
  • High-traffic exposure
Local Showcase Ads

New: Showcase Ads are now expandable!

Showcase Ads look the same as before, but when you hover over the ad, it expands to 6 times its original size. The expanded ad contains a larger image and customer contact form, which helps to drive more contacts and customer awareness to you.

Showcase Ads combine targeting on a ZIP-code level with a minimum 25% guaranteed share of searches within a ZIP code.

  • Your advertisement will only appear in the ZIP codes you select. When Zillow visitors are looking for homes for sale or researching potential neighborhoods, your ad gets targeted exposure.
Display Ads

Strengthen your brand presence with display ads in the cities and towns you choose.

  • 300x250, 728x90 and 160x600 pixel ad units throughout the site.
  • Take advantage of our many targeting capabilities: by region, agent, active sellers, pending sales, active buyers and more.
E-mail Newsletters

We offer a variety of e-mail newsletters with ad placements that can help market your brokerage. Use our newsletters to:

  • Promote homes
  • Recruit agents
  • Attract sellers

Want to learn more? 

Contact a sales representative today


866-324-4005


Want to learn more? 

Contact a sales representative today


866-324-4005


Zillow Audience
Monthly unique users
(as of August 09)
8.9 million
Year-over-year growth 64%
Median household income $90,518
Median age 47
Zillow Attracts Buyers
Zillow consumers' average credit score (very good-to-excellent rating) 755
Zillow's click conversion compared to Google 3.4x better
Home buyers who visit Zillow 55%
Zillow visitors actively buying or selling, or planning to, in next 1-2 years 5.8 million
Zillow visitors actively seeking a loan in the next 6 months 1 million
Little audience overlap with other real estate sites
Homes.com 2%
AOL real estate 4%
MSN Real Estate 10%
Trulia 11%
Realtor.com 12%
Yahoo! Real Estate 16%
Market your listings - for FREE

Automatically push your listings to Zillow along with your logo, up to 50 photos, and your contact information - for free!

Sources: Omniture SiteCatalyst; Nielsen/NetRatings Spring 2009 @plan; Zillow Mortgage Marketplace borrower data; Independent study conducted by The WAV Group on behalf of Threewide Corporation, 2008; California Association of Realtors study, 2008; Zillow.com site survey; Zillow Mortgage Marketplace surveys Nov. 2008 and Feb. 2009; Zillow monthly user survey; Nielsen NetView January 2009, Unique audience.

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