Broker Advertising

Local advertising solutions that drive leads for brokers

Featured Listings - Home Search

Increase traffic to your listings 3 times (7)

Your listings appear at the top of search results with Featured Listings. Our data shows that Featured Listings are viewed by buyers 3 times more than regular listings.

  • Match buyers' search criteria
  • Listing sorts to top of search results
  • Listing rotates through bubble on search map

Call for estimates — 866-324-4005

Featured Listings - Home Page

Premium visibility on Zillow home page

Put your listings on the home page of one of the largest real estate sites with the most affluent audience. Each position exclusively owned.

  • Listings match users' last search
  • Selection criteria are bedrooms, bathrooms, price, ZIP, neighborhood, etc.
  • Premier branding placement
  • High-traffic exposure
Customer-Initiated Contacts

High-quality customer contacts

  • Enhanced contact module on all your for-sale listings, CMAs and/or Inferred Listings (Zillow predicts when a house will come on the market)
  • Interested home buyers or sellers contact your agents
  • First name, last name, e-mail address and phone number are delivered to your call center
Local Showcase Ads

Reach potential buyers

  • Exposure: Secure 100% of the searches in your key ZIP codes
  • Comprehensive: Show unlimited photos, contact info, and e-mailed reports
Display Ads

Strengthen your brand presence in the cities and towns you choose

  • 300x250, 728x90 and 160x600 pixel ad units throughout the site.
  • Take advantage of our many targeting capabilities: by region, agent, active sellers, pending sales, active buyers and more.
E-mail Newsletters

Take advantage of our emails targeted to buyers and sellers

  • Promote homes
  • Recruit agents
  • Attract sellers

Want to learn more? Contact a sales representative today


Want to learn more? Contact a sales representative today


Zillow Audience
Monthly unique users(1)
(as of January 2014)
70 million
Year-over-year growth 52%
Median household income(2) $76,161
Median age(2) 46
Zillow Attracts Buyers
Zillow consumers' average credit score (very good rating)(3) 722
Zillow's click conversion compared to Google(4) 3.4x better
Home buyers who visit Zillow(5) 55%
Zillow users who are "in the market" - buying, selling, helping others buy/sell or planning to rent(6) 75%
Zillow visitors actively seeking a loan in the next 3 months(7) 3.8 million
Little audience overlap(8)
AOL real estate 3%
MSN Real Estate 5%
Yahoo! Real Estate 7% 26% 17%

Sources: (1) Internal tracking via Google Analytics, January 2014. (2) comScore Plan Metrix Site Audience Profile, January 2013. (3) Zillow users who submitted loan requests on Zillow Mortgage Marketplace during March 2011. (4) Independent study conducted by the WAV group. (5) California Association of Realtors study 2008. (6) Zillow site survey, November 2013. (7) Zillow internal, February 2013. (8) comScore Plan Metrix Cross Visiting, April 2011.