National Advertising

Zillow's national advertising opportunities offer an uncluttered, targeted experience

Premium, High-Impact Placements

Your advertising stands out on Zillow

  • Uncluttered environment and limited number of ads per page
  • IAB (Interactive Ad Bureau) standard ad units supported
  • Wide range of innovative rich media placements available
Targeted Delivery

Our patent-pending, cutting-edge targeting solutions allow you to reach your core audience. Advanced consumer targeting opportunities include:

Home ownership

  • Stable homeowners
  • Pre-market sellers
  • Active sellers
  • Pending sellers
  • Recent movers
  • Active buyers
  • Home renovators

Home facts

  • Zestimate value
  • Property lot size
  • For sale value
  • Psychographic clusters
  • Address specific

Additional targets

  • Retirees
  • Spanish-speaking
  • Self-employed
  • Day/time/geography
  • Agent/professional
  • Second-home owners

Mortgage

  • Mortgage lender
  • Loan-to-value
  • Loan type
  • Originating loan year
  • Due date of loan

Want to learn more? Contact a sales representative today

866-324-4005

Want to learn more? Contact a sales representative today

866-324-4005

Zillow Audience
Monthly unique users(1)
(as of January 2012)		 31.7  million
Year-over-year growth 102%
Median household income(2) $78,491
Median age(2) 49
Zillow Attracts Buyers
Zillow consumers' average credit score (very good rating)(3) 722
Zillow's click conversion compared to Google(4) 3.4x better
Home buyers who visit Zillow(5) 55%
Zillow users who are "in the market" - buying, selling, helping others buy/sell or planning to rent(6) 75%
Zillow visitors actively seeking a loan in the next 3 months(7) 3.8 million
Little audience overlap(8)
AOL real estate3%
MSN Real Estate5%
Yahoo! Real Estate7%
Trulia.com26%
Realtor.com17%

Sources: (1) Internal tracking via Google Analytics, January 2012. (2) comScore Plan Metrix Site Audience Profile, July 2011. (3) Zillow users who submitted loan requests on Zillow Mortgage Marketplace during March 2011. (4) Independent study conducted by the WAV group. (5) California Association of Realtors study 2008. (6) Zillow site survey, July 2011. (7) Zillow internal, April 2011. Questions asked of home shoppers on Zillow. (8) comScore Plan Metrix Cross Visiting, April 2011.

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