National Advertising

Zillow's national advertising opportunities offer an uncluttered, targeted experience

Premium, High-Impact Placements

Your advertising stands out on Zillow

  • Uncluttered environment and limited number of ads per page
  • IAB (Interactive Ad Bureau) standard ad units supported
  • Wide range of innovative rich media placements available

Targeted Delivery

Our patent-pending, cutting-edge targeting solutions allow you to reach your core audience. Advanced consumer targeting opportunities include:

Home ownership

  • Stable homeowners
  • Pre-market sellers
  • Active sellers
  • Pending sellers
  • Recent movers
  • Active buyers
  • Home renovators

Home facts

  • Zestimate® home value
  • Property lot size
  • For sale value
  • Psychographic clusters
  • Address specific

Additional targets

  • Retirees
  • Spanish-speaking
  • Self-employed
  • Day/time/geography
  • Agent/professional
  • Second-home owners


  • Mortgage lender
  • Loan-to-value
  • Loan type
  • Originating loan year
  • Due date of loan

Want to learn more? Contact a sales representative today


or contact us