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Monthly unique users(1)
(as of January 2014)
Median household income(2)
See more audience details
Zillow Attracts Buyers
Zillow consumers' average credit score(very good rating)(3)
Zillow's click conversion compared to Google(4)
Home buyers who visit Zillow(5)
Zillow users who are "in the market" -
buying, selling, helping others buy/sell or planning to rent(6)
Zillow visitors actively seeking a loan in the next 3 months(7)
Little audience overlap(8)
Sources: (1) Internal tracking via Google Analytics, January 2014. (2) comScore Plan Metrix Site Audience Profile, January 2013.
(3) Zillow users who submitted loan requests on Zillow Mortgage Marketplace during March 2011.
(4) Independent study conducted by the WAV group. (5) California Association of Realtors study 2008.
(6) Zillow site survey, November 2013. (7) Zillow internal, February 2013. (8) comScore Plan Metrix Cross Visiting, April 2011.