National Advertising

Zillow's national advertising opportunities offer an uncluttered, targeted experience

Premium, High-Impact Placements

We deliver an uncluttered environment and use large and highly visible advertising units. Your advertising stands out because we limit the number of ads on any given page.

  • IAB (Interactive Ad Bureau) standard ad units supported
  • Wide range of innovative rich media placements available
Targeted Delivery

Our patent-pending, cutting-edge targeting solutions allow you to reach your core audience. Advanced consumer targeting opportunities include:

Home ownership

  • Stable homeowners
  • Pre-market sellers
  • Active sellers
  • Pending sellers
  • Recent movers
  • Active buyers
  • Home renovators

Home facts

  • Zestimate value
  • Property lot size
  • For sale value
  • Psychographic clusters
  • Address specific

Additional targets

  • Retirees
  • Spanish-speaking
  • Self-employed
  • Day/time/geography
  • Agent/professional
  • Second-home owners

Mortgage

  • Mortgage lender
  • Loan-to-value
  • Loan type
  • Originating loan year
  • Due date of loan

Want to learn more? 

Contact a sales representative today


866-324-4005


Want to learn more? 

Contact a sales representative today


866-324-4005


Zillow Audience
Monthly unique users
(as of August 09)
8.9 million
Year-over-year growth 64%
Median household income $90,518
Median age 47
Zillow Attracts Buyers
Zillow consumers' average credit score (very good-to-excellent rating) 755
Zillow's click conversion compared to Google 3.4x better
Home buyers who visit Zillow 55%
Zillow visitors actively buying or selling, or planning to, in next 1-2 years 5.8 million
Zillow visitors actively seeking a loan in the next 6 months 1 million
Little audience overlap with other real estate sites
Homes.com 2%
AOL real estate 4%
MSN Real Estate 10%
Trulia 11%
Realtor.com 12%
Yahoo! Real Estate 16%

Sources: Omniture SiteCatalyst; Nielsen/NetRatings Spring 2009 @plan; Zillow Mortgage Marketplace borrower data; Independent study conducted by The WAV Group on behalf of Threewide Corporation, 2008; California Association of Realtors study, 2008; Zillow.com site survey; Zillow Mortgage Marketplace surveys Nov. 2008 and Feb. 2009; Zillow monthly user survey; Nielsen NetView January 2009, Unique audience.

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