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Sources: (1) Internal tracking via Google Analytics, January 2014. (2) comScore Plan Metrix Site Audience Profile, January 2013. (3) Zillow users who submitted loan requests on Zillow Mortgage Marketplace during March 2011. (4) Independent study conducted by the WAV group. (5) California Association of Realtors study 2008. (6) Zillow site survey, November 2013. (7) Zillow internal, February 2013. Questions asked of home shoppers on Zillow.