Mortgage Advertising

Grow your business with high-quality borrowers

Zillow Mortgage Marketplace

What is Zillow Mortgage Marketplace?

Zillow Mortgage Marketplace (ZMM) is the premier online solution for residential mortgage lenders who are interested in sourcing business from online and mobile shoppers. Zillow offers lenders the ability to quote over 1 million consumer initiated loan requests every month . ZMM is designed to let borrowers shop custom rates and read detailed lender reviews anonymously before contacting a lender.

Which lenders are a good fit for Zillow Mortgage Marketplace?

Residential mortgage lenders who:

Zillow’s model is a complementary fit with our culture of customer service and transparency having established themselves as a credible and trusted resource for homeowners. The high quality of Zillow customer combined with the strategic account management has made for a solid business partnership. It is not uncommon for our account executive to contact my team with a suggestion or advice – a proactive and consultative approach we appreciate and gain value from.
Jessica Manna,
Chief Marketing Officer, Residential Finance Corporation

Zillow has been great to work with. The ease of set up and use has made for a great experience. Also, having an account manager to help you every step of the way has proven to make this a successful venture. I highly recommend ZMM.
McKay Shoell,
Sales Manager, Box Home Loans

When a Homeowner is looking for a mortgage, they want choices, a good deal, and to know that they are dealing with a reputable firm. Mortgage companies want to deal with intelligent, qualified, and ready to act customers. Zillow Mortgage Marketplace provides each exactly what they want.
Kyle Kilpatrick,
Executive Vice President, First Financial Services, Inc.
We have enjoyed working with Zillow and appreciate the transparency and level playing field that their platform provides. Borrowers can compare lenders side by side for real time rates, APR figures, payments, and fees structures in a no-pressure sales environment. Consumers can additionally gain a glimpse into the business practices between these lenders. The star rating system allows a consumer the opportunity to tap into the community pulse to gauge the overall perception of a lender from those individuals who have utilized its services previously. From a lender perspective, this rating information is priceless and is heavily scrutinized as a management tool for the monitoring of best practices. It is also impressive that Zillow maintains data integrity by occasionally mystery shopping various lenders offers to ensure truth in advertising.
Joseph Pepe,
Chief Revenue Officer, Roundpoint Mortgage
We’ve been active on Zillow Mortgage Marketplace for a few months and our experience thus far has been great! Set up was quick and easy and as expected we started generating new business from ZMM almost immediately. The system has proven to be user friendly and successfully supplies valuable, accurate, and up-to-date information to the quality potential customers we’re always trying to reach on a daily basis. There’s always an attentive account manager available to offer assistance and recommendations when needed. We can say without question that our partnership with Zillow Mortgage Marketplace has been a success.
Justin Davitch,
Mortgage Loan Originator, Home Finance of America
Being a major partner with Zillow this year has really helped us reach potential customers who are ready to act quickly. Zillow’s Mortgage Marketplace matches us with potential borrowers who are interested in the exact offer we have available on any given day. There is never any concern that they contacted us based on a teaser rate they saw somewhere else.
Dan Stevens,
Sales Operation Manager, National Bank of Kansas City
Zillow mortgage market place offers an unparalleled lead generation that produces true warm leads as the client does their research on you as a lender. They see that they are dealing with a quality lender by reading your reviews. I have been with Bankrate off and on and they cannot match the technology, customer service or lead generation that Zillow brings. You become like family and I feel they truly want me to succeed and are not looking to waste my money. For every dollar I put into Zillow I generally make 4-5 dollars back. This is the best thing I have ever spent my money on in my entire mortgage career. This, along with my data base and referral partners will keep me in this business for years to come.
Michael King,
Branch Manager, First Priority Financial
I want to take a moment to express how fortunate Myers Park feels with the strong relationship we have built with the Zillow Mortgage Marketplace over the past 18 months. Not only do our key metrics (cost/closing-contact & closing rate) far exceed any partner I have ever used for online mortgage leads in the past 20 year, but the expertise and effort the Sales team has devoted to help us improve and close more loans is unprecedented. You are no viewed as a sales person, but a true business partner and marketing consultant. Your advice, guidance, and willingness to recommend creative marketing ideas have had a tremendous positive impact on our business. I look forward to continually working together to strengthen our relationship to deliver the industry leading service and pricing to Zillow Marketplace clients. We view this partnership as the future of our business.
John Paxton,
Executive Vice President, Myers Park
I have been a lender in the Zillow Mortgage Marketplace for over 4 years. The quality and intentionality of the Zillow borrower far exceeds that of other websites. Zillow mortgage advertising now accounts for 75% of my monthly loan origination and I couldn’t be happier. I would strongly recommend using Zillow.
Val Nuttall,
Branch Manager, Red Rock Home Loans
I just wanted to say thank you for providing a great platform for our company to advertise our rates and costs in order to help the consumer get the best possible deal. I know there are many options online to do this. I have tried them all. In my opinion Zillow is the only platform that has the best interest of the consumer in mind. The fact your system allows us to automatically credit overages to help reduce the borrowers costs is amazing. This feature allows us to always be putting our best deal out there. We have been advertising on Zillow for a long time now. I have never had an issue with our advertised rates and costs not matching what we can actually offer the consumer. This has made a big difference in our conversion ratios from application to lock compared to the other platforms we were on. All these things combined with the fact it super easy to manage makes Zillow the best online resource out there. Keep up the great work!
Michael S. Cox,
Chief Marketing Officer, GoGSF.com
Zillow Mortgage Market place has made me a better loan originator and has always provided the most amazing leads in the industry. Keep up the good work. There is not a lead generation company out here compares to the level of service and commitment. Zillow has single handedly change the mortgage lead industry for the better.
Steve Nakash,
National Retail Manager, Nationwide Direct Mortgage
Zillow provides us with clients who are actively looking to buy or refi and qualified to do so. It is a good place to find leads you can convert quickly.
Matt Hess,
President, Patriot Financial

Want to learn more?  Contact a sales representative today

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Zillow Borrowers
Zillow visitors actively seeking a loan in the next 3 months(7) 3.8 million
Average loan amount requested(2) $284,000
Zillow consumers' average credit score (very good
rating)(3)
722
Zillow users who are "in the market" - buying, selling, helping others buy/sell or planning to rent(6) 75%
Zillow Audience
Monthly unique users(1)
(as of January 2014)
70 million
Year-over-year growth 52%
Median household income(2) $76,161
Median age(2) 46

Sources: (1) Internal tracking via Google Analytics, January 2014. (2) comScore Plan Metrix Site Audience Profile, January 2013. (3) Zillow users who submitted loan requests on Zillow Mortgage Marketplace during March 2011. (4) Independent study conducted by the WAV group. (5) California Association of Realtors study 2008. (6) Zillow site survey, November 2013. (7) Zillow internal, February 2013. Questions asked of home shoppers on Zillow.

 
 
 
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