Mortgage Advertising

Get high-quality leads and exposure through mortgage advertising

Mortgage ads on Zillow drive valuable, high-quality customer leads that convert at exceptionally high rates.

Rate Tables

Consumers view current, local mortgage rates from featured providers.

  • Rate tables are purchased and displayed at a state level
  • Borrowers click on rates and go to your Web site
  • High conversion rates
  • Program is priced as CPC (cost-per-click)
Showcase Ads

Showcase Ads are now expandable! Showcase Ads look the same as before, but when you hover over the ad, it expands to 6 times its original size. The expanded ad contains a larger image and customer contact form, which helps to drive more contacts and customer awareness to you.

  • Ads capture borrowers at the pre-qualification stage
  • Targeted on a ZIP-code level
  • Minimum 1-of-4 pages within a ZIP code shows your ad
  • Each Showcase Ad has its own report (pageviews, clicks, and more)
Display Ads

Strengthen your brand presence with display ads in the cities and towns you choose.

  • 300x250 and 728x90 pixel ad units
  • Target by loan type

Want to learn more? 

Contact a sales representative today


866-324-4005


Want to learn more? 

Contact a sales representative today


866-324-4005


Zillow Audience
Monthly unique users
(as of August 09)
8.9 million
Year-over-year growth 64%
Median household income $90,518
Median age 47
Zillow Attracts Buyers
Zillow consumers' average credit score (very good-to-excellent rating) 755
Zillow's click conversion compared to Google 3.4x better
Home buyers who visit Zillow 55%
Zillow visitors actively buying or selling, or planning to, in next 1-2 years 5.8 million
Zillow visitors actively seeking a loan in the next 6 months 1 million
Affluent and credit-worthy consumers
  • One of the most affluent real estate Web sites with a $90,518 median household income
  • Zillow consumers have an average credit score of 755 (very good-to-excellent rating)
  • More than 1 million Zillow visitors are seeking a loan in the next 6 months
Borrowers pleased with
Zillow Mortgage Marketplace
Very Likely/Likely
Would recommend Zillow Mortgage Marketplace to a friend
63%
Very Satisfied/Satisfied
Overall Zillow Mortgage Marketplace experience
69%

Sources: Omniture SiteCatalyst; Nielsen/NetRatings Spring 2009 @plan; Zillow Mortgage Marketplace borrower data; Independent study conducted by The WAV Group on behalf of Threewide Corporation, 2008; California Association of Realtors study, 2008; Zillow.com site survey; Zillow Mortgage Marketplace surveys Nov. 2008 and Feb. 2009; Zillow monthly user survey; Nielsen NetView January 2009, Unique audience.

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