Our Reach

Learn about the power of Zillow advertising

Zillow continues its rapid growth and attracts a huge audience every month. Homeowners, buyers, sellers and renters are turning to Zillow in search of for-sale listings, research and advice. Learn how you can benefit from Zillow advertising.

Highlights:

  • Over 4 million listings
  • In February, more than 140 million homes were viewed on Zillow Mobile -- that's 55 homes per second.(1)
  • More than three-quarters of Zillow users are "in the market" to buy or sell within the next two years, or are looking to rent
Monthly Unique Visitors
Monthly YoY Unique Visitors

Want to learn more? Contact a sales representative today

866-324-4005

Want to learn more? Contact a sales representative today

866-324-4005

Zillow Audience
Monthly unique users(1)
(as of April 2012)		 32.1 million
Year-over-year growth 65%
Median household income(2) $78,491
Median age(2) 49
Zillow Attracts Buyers
Zillow consumers' average credit score (very good rating)(3) 722
Zillow's click conversion compared to Google(4) 3.4x better
Home buyers who visit Zillow(5) 55%
Zillow users who are "in the market" - buying, selling, helping others buy/sell or planning to rent(6) 75%
Zillow visitors actively seeking a loan in the next 3 months(7) 3.8 million

Sources: (1) Internal tracking via Google Analytics, April 2012. (2) comScore Plan Metrix Site Audience Profile, July 2011. (3) Zillow users who submitted loan requests on Zillow Mortgage Marketplace during March 2011. (4) Independent study conducted by the WAV group. (5) California association of Realtors study 2008. (6) Zillow site survey, July 2011. (7) Zillow internal, April 2011. Questions asked of home shoppers on Zillow.