Zillow Rich Media Specifications
Banner Size
File Size
Expanded
Expanded Size
728x90 pixels
40K
70K (polite load)
300x250 pixels
40K
70K (polite load)
160x600 pixels
40K
70K (polite load)
160x60 pixels
30K
70K (polite load)
Total Max Animation Time: 15 seconds
Audio/Video: Accepted
- 728x90 expands up only
- 300x250 expands down and to the left
- 160x600 expands down and to the right
- Method of expansion and collapse must be the same (mouse-over or click)
User-Initiated Expandable Banner
Expansion Guidelines
- Controls: Mandatory "Close" button in top right corner.
- Expansion "hotspots" should be marked with appropriate call to action (mouse-over or click).
Lead Times
Rich media creatives must be submitted for quality assurance (QA) five (5) business days prior to campaign launch.
Approved Third-Party Vendors
Atlas, Bridgetrack, DART, Eyeblaster, EyeWonder, Interpolls, Mediaplex, Pointroll, Zedo
Flash Guidelines
SWF File Requirements:
- Flash versions: Up through Flash 10
- Frame rate: Must be no more than 18fps (ideal fps is between 12-18)
- File size: Cannot exceed 40K
- Animation: 15 seconds maximum (including any strobing elements)
- Backup GIF (30K maximum) must be submitted
Creative MUST contain an invisible button that covers the entire ad unit that contains the action script:
on (release) { if (clickTag.substr(0,4) == "http") { getURL(clickTag, "_blank"); }}
