I have been using the Premier Agent program through Zillow since April 2010 and have had great results. The first sale I closed from a Zillow call paid for the whole year. I upped my advertising after I realized how valuable this is and how well it works.
I had been thinking about trying Zillow's Premier agent program for a while. I finally decided to try it out with two zip codes in my area to see what king of results I would get. To my surprise I had two leads in the first week, one of which I was able to turn into a client. We are scheduled to close on his home this Friday. I have been receiving a pretty steady flow of leads ever since. I decided to step up my Zillow presence and I now own 5 zip codes in the Premier program. When my first transaction closes this Friday it will pay for all of my zip codes thus far and any other business I do for the remainder of the year will be 100% profit. I am glad I decided to try Zillow's Premier Agent Program!
We have used the Zillow Premier program for over a year, and have seen many leads come into our Group. Within 12 months, we have closed sales we did not expect in our original planning phase at the beginning of the year. We got back all of our Zillow ad-dollars spent in the first sale closed!