Real Estate Advertising

Real Estate Advertising

Make certain your listings and brand are receiving maximum exposure on Zillow by using innovative and ZIP-code targeted real estate advertising that can help your listings drive three times more traffic.

Real Estate Advertising
Best Practices for Advertisers

Want to learn more? Contact a sales representative today

866-324-4005

Want to learn more? Contact a sales representative today

866-324-4005

Zillow Audience
Monthly unique users(1)
(as of January 2014)
70 million
Year-over-year growth 52%
Median household income(2) $76,161
Median age(2) 46
Zillow Attracts Buyers
Zillow consumers' average credit score (very good rating)(3) 722
Zillow's click conversion compared to Google(4) 3.4x better
Home buyers who visit Zillow(5) 55%
Zillow users who are "in the market" - buying, selling, helping others buy/sell or planning to rent(6) 75%
Zillow visitors actively seeking a loan in the next 3 months(7) 3.8 million

Sources: (1) Internal tracking via Google Analytics, January 2014. (2) comScore Plan Metrix Site Audience Profile, January 2013. (3) Zillow users who submitted loan requests on Zillow Mortgage Marketplace during March 2011. (4) Independent study conducted by the WAV group. (5) California Association of Realtors study 2008. (6) Zillow site survey, November 2013. (7) Zillow internal, February 2013. Questions asked of home shoppers on Zillow.