Understanding Zillow Data

Understanding Zillow Data

Data is the backbone of the Zillow Web site, with property records for 90 million homes. Discover how to interpret the numbers, edit online information, or use the data to view local real estate statistics and trends.

The Zestimate: A Guide For Real Estate Professionals
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The Zestimate: A Guide For Homeowners, Buyers and Sellers
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Zilow Content For Your Web site
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Give Your Home A 'Make Me Move' Price
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My Estimator: Create Your Own Home Value Estimate
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Correct Your Home's Location On The Map
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Can Your Home Be Removed From Zillow?
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How To Get Comps
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Claim and Edit Your Home On Zillow
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How Zillow Handles Duplicate Listing Data
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Want to learn more? 

Contact a sales representative today


866-324-4005


Want to learn more? 

Contact a sales representative today


866-324-4005


Zillow Audience
Monthly unique users
(as of August 09)		 8.9 million
Year-over-year growth 64%
Median household income $90,518
Median age 47
Zillow Attracts Buyers
Zillow consumers' average credit score (very good-to-excellent rating) 755
Zillow's click conversion compared to Google 3.4x better
Home buyers who visit Zillow 55%
Zillow visitors actively buying or selling, or planning to, in next 1-2 years 5.8 million
Zillow visitors actively seeking a loan in the next 6 months 1 million

Sources: Omniture SiteCatalyst; Nielsen/NetRatings Spring 2009 @plan; Zillow Mortgage Marketplace borrower data; Independent study conducted by The WAV Group on behalf of Threewide Corporation, 2008; California Association of Realtors study, 2008; Zillow.com site survey; Zillow Mortgage Marketplace surveys Nov. 2008 and Feb. 2009; Zillow monthly user survey; Nielsen NetView January 2009, Unique audience.

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