Understanding Zillow Data

Understanding Zillow Data

Data is the backbone of the Zillow Web site, with property records for more than 100 million homes. Learn how to interpret the numbers, edit online information, or use the data to view local real estate statistics and trends.

The Zestimate: A Guide For Real Estate Professionals
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The Zestimate: A Guide For Homeowners, Buyers and Sellers
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Zillow Content for Your Web site
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Give Your Home a 'Make Me Move' Price
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My Estimator: Create Your Own Home Value Estimate
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Correct Your Home's Location on the Map
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Can Your Home Be Removed from Zillow?
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How to Get Comps
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Claim and Edit Your Home on Zillow
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How Zillow Handles Duplicate Listing Data
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Zestimates and Zestimate Comments on Zillow
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How to change the status of your listing on Zillow
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How to edit your home facts
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How to add/remove photos on zillow
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How to move your home on the map
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Linking your listings to your Zillow profile
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Why is a sold listing still for sale on Zillow
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Want to learn more? Contact a sales representative today

866-324-4005

Want to learn more? Contact a sales representative today

866-324-4005

Zillow Audience
Monthly unique users(1)
(as of April 2012)		 32.1 million
Year-over-year growth 65%
Median household income(2) $78,491
Median age(2) 49
Zillow Attracts Buyers
Zillow consumers' average credit score (very good rating)(3) 722
Zillow's click conversion compared to Google(4) 3.4x better
Home buyers who visit Zillow(5) 55%
Zillow users who are "in the market" - buying, selling, helping others buy/sell or planning to rent(6) 75%
Zillow visitors actively seeking a loan in the next 3 months(7) 3.8 million

Sources: (1) Internal tracking via Google Analytics, April 2012. (2) comScore Plan Metrix Site Audience Profile, July 2011. (3) Zillow users who submitted loan requests on Zillow Mortgage Marketplace during March 2011. (4) Independent study conducted by the WAV group. (5) California association of Realtors study 2008. (6) Zillow site survey, July 2011. (7) Zillow internal, April 2011. Questions asked of home shoppers on Zillow.