Add Value to your buyer leads

Profile picture for Art Raby
How to give added-value to your Buyer Leads
The Internet has revolutionized the way homebuyers purchase homes. A NAR survey (2007) notes that a whopping 98% of respondents view the Internet as ether very useful or somewhat useful in gathering information concerning home purchases.
Because homebuyers are using the Internet more then ever, real estate agents are getting more homebuyer leads. The Internet has done a good job driving homebuyers to the web, but there are two sides to every real estate transaction and the Internet has not given the home seller a good reason to come to the web. www.FindABuyerForMyHome.com has addressed this void by generating a database of homebuyers. A homeowner who is selling their home can put the criteria for their home into the database of homebuyers to see how many homebuyers are looking for homes in their zip code and price range.
As agents receive more homebuyer leads they have less time to solicit homeowners. By marketing the homebuyer as a commodity to homeowners this reverses the process of solicitation. The homeowner will now solicit the agent who has a homebuyer that matches the criteria of the homeowner’s home. Thus the homebuyer lead has more value.
araby@findabuyerformyhome.com
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October 22 2007 - US

Replies (5)

Profile picture for dnesemeier
Check to make sure your site is USC 508 compliant, and change the green color to something more pleasing to the eye. You also need to include the HUD house and Realtor logo on your page.

Might be a good idea to have an IDX interface so that people can see property details, pictures, etc.

Here's an example of a user friendly IDX based website, still under construction and ready for prime time soon, that provides everything a homebuyer needs when initially searching for a home. It will be available for the Northern Virginia area soon. Click on the the description/remarks for a more holistic view.

www.franklymls.com
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October 23 2007
Profile picture for Art Raby
Thanks for your input, we have never been happy with the graphic and are in the process of changing them.
I am not sure how to get an IDX on our system.
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October 26 2007
Profile picture for dnesemeier
Ask your local MLS how to get access...they will probably be able to provide you the information on how to receive downloads from them.

Good luck with the site!
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October 28 2007
Profile picture for Rate A Home
I agree, without buyers a Real-estate transaction would never happen. Good idea, best of luck in your new venture.

You may want to add more buyer tools and guidelines to help the buyer through these processes while educating them.
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October 30 2007
Profile picture for JavierVaron
I believe there are a couple of other companies working on this idea as well...
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November 04 2007
 
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