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Agent selection

Are public records available of which agency and agent sell most homes in a specific zip code/timeframe?  

Also, how should you know when to switch agencies if you are not getting the traffic or results you'd expect? Are there risks in doing this?
  • June 04 2013 - Libertyville
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Answers (9)

Best Answer

The non public records would be the only place that would show it.
The Realtor MLS rates the top ten companies in a given town.
As for agents, It only reports the standing of the agent doing the search.
For instance, it would say Re/Max Suburban is the #1 company in Schaumburg and I may be #11 out of the 40,000 agents in the MLS for sales in Schaumburg.
So you could ask the agents and companies you are interviewing for copies of these MLS reports.
I usually bring them along to each interview I go to.
  • June 04 2013
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Good Afternoon

Agent Selection like anything else should be based on more than just numbers.  It should also be based on whether or not you can communicate effectively with the agent that you choose to sell your home.  Do you trust them?  Do they communicate effectively, in a fashion that you understand?  Do they take the time that you need to understand what they are conveying?  Do they repeat the process until you understand and are comfortable with what they are communicating?  Do they communicate in a non threatening way?

Any agent can provide to you their historical successes and believe it or not, failures. Or their agencies historical successes and failures.  They can provide to you their Resume', their specialty, their proficiency.  

However, the selling of your home, should be all about you.  

We are only as good and as qualified as our last successful sale. Doesn't matter how many homes we've sold. If I haven't sold your home yet, how would any data I show you be relevant to you as to who I am?  

Is it not more important to have a successful plan to sell, and to determine whether or not you can actually work with the agent that you select to sell your home?  Would it not help to have someone you know and trust make a statement about the agent and their abilities?  Or would it be helpful to have a list of their references, both successes and failures, that you can call and ask about their performance?

That only comes with effective communication.  Not numbers. 

I would ask for referrals from friends and family.  Pay close attention to marketing in the neighborhood.  And then interview at least 3 agents.  The agents that come to mind or have been referred to you, when you think about selling your home, and then also an agent that you have never heard of.  Listen closely to their answers when you interview them.  Do they tell you what they think you want to hear?  Are they relying on the public perception of their marketing? Or are their answers timely and effective.  Do they change with each home and each situation?  Do they know how to sell your home?  Or are they presenting a "canned" presentation? 

 Ask them pertinent questions: What is your marketing plan to get your home sold?  What is the neighborhood turnover ratio?  How long should you expect it to take to sell your home?  What is the average sales price of your neighborhood?  What happened on the last home they were unable to sell? 

Numbers convey manipulated data.  A Million dollar listing agent, is the same whether they list and sell 1 Million dollar home or they sell 100, $10,000 homes or they sell 10, $100,000 homes. They are all Million Dollar agents.  

 To find the right agent, you need to know what you are selling and be comfortable with who you choose and their marketing plan to sell your home.   Not how many homes they've sold. What their number is in the region or their company.  

Wishing you the Best!
  • March 29 2014
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Great question. Call Chicago Association of Realtors. They have all this information and keep records of sales per zip code through the MLS. Their phone number is: 312-803-4905.

Be careful at what type of properties the top agents sell, as there are zip codes where the top listing agents are REO brokers, meaning the agents that sell mostly bank owner properties and the marketing of those homes & the pricing is completely different than of a listing which is a Market sale. As you probably know, foreclosure are known to be the best bargain, meaning selling for a lower price than a non-foreclosed property.

Good luck to you!
  • September 07 2013
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I agree that the activity of your property is based on price.   However several key factors influence traffic to your listing - internet marketing, email blasts, information on the listing including pictures and description, accessibility, and open houses.

Consult with your agent, voice your concerns, and revamp your marketing strategy.  Read the listing contract between you and your agent and determine the right time frame and conditions if you decide on a switch.

Hope this helps
  • September 03 2013
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Yes, you can switch agencies/agents, but as others have mentioned, read your contract.  Most agents/agencies will release you if you are unhappy.
I would hope you gave your agent a fair shot though... pictures look good, marketing plan being followed, price is right, #showings etc.? I would ask them for a market update as well and hope you receive this information to determine how your property is comparing out in the market place. Good luck!
  • September 02 2013
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Its a good idea to understand the termination language of the listing agreement and if there is a penalty or a 30 day notice provision. 
  • August 31 2013
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Profile picture for Rebecca Marvel
You can and should switch agencies if you are unhappy with the service that they are providing - but give them a chance... you cannot expect instantaneous results although in this market you may receive just that.
  • June 04 2013
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Profile picture for user90569213
Any feedback on the first question- about public records of agency/agent sales?
  • June 04 2013
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You can change agents if you want, just follow the terms of the listing agreement. The odds are high that the reason you are not getting as much traffic as you 'think' you should be getting is because you are over priced. The market is ALWAYS about price.
  • June 04 2013
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