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Anyone Have Success With E-Z Ads

Can anyone share any positive or negative results with the E-Z Ad that is pushed here on Zillow?
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July 15 2007 - US

Replies (31)

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Charlie Mader, "chasmader"

San Francisco, USA

Real Estate Agent

View my 1 listings

Contributions: 333
I have two up. Too soon to tell how effective they are.
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July 16 2007
Profile picture for ldierkes
Real Estate Agent
Contributions: 86
Hmmmm ..... the lack of enthusiastic response speaks volumes . . . . . . . .
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July 17 2007
Profile picture for bree007
Real Estate Agent
Contributions: 463
I would be interestd in the same feedback to the original question. It does sound like a great deal but what kind of results are received.
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July 17 2007
Profile picture for Kara Phadael
Real Estate Agent

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I just started running my ez ads a couple weeks ago, no response yet, but I think that the towns I market to seeing my face in 1 more place could make a difference.
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July 18 2007
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Joe Homs, "Joe Homs"

Rancho Santa Margarita

Real Estate Agent

View my 7 listings

Contributions: 238
5000 Ads, 1 Call, No deals yet, but will try again this month...
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July 18 2007
2600 clicks, 7 clicked to my site. No deals yet
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July 18 2007
Profile picture for Gordon
Real Estate Agent

View my 7 listings

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I've run about a dozen EZ ads, for our company (just branding) and also for specific for sale listings in Seattle. For the listings, I've typically bought $50 worth of ads (5k impressions) in zips surrounding the listing. These have had the best results as far as click through rate -- close to 1% (i.e. for $50, I get 50/5000 people clicking through the EZ ad to my site).

It's hard to quantify if this is getting me paid as we get calls and emails from a variety of sources. But for sure 1/our sellers love it; 2/it's getting us brand exposure for our company and 3/it's way cheaper than our Sunday Seattle Times ad for the same property, which runs about $90 and rarely nets us a call.
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July 19 2007
Profile picture for mmres
Real Estate Agent
Contributions: 19
I ran an E-Z ad for a couple of weeks and had 20 clicks which went to my website, 11 inquiries about me as an agent, and 0 calls or direct emails. For the cost of $10/1000 showings I'm going to try it again on another property and see what comes of it.
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July 19 2007
6000 ads...no calls or e-mails
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July 19 2007
Profile picture for brian_moore
Real Estate Agent
Contributions: 105
2500 views one listing!
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July 19 2007
ALMOST 2000 VIEWS.GOT THE MOST VIEWS OF MY PROFILE DUE TO DISCUSSIONS.WILL DEFINITELY KEEP MY E-Z ADS ACTIVE DUE TO EXPOSURE,PLUS IT'S CHEAP.
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July 21 2007
Profile picture for Drew
Contributions: 3111
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Since January 2009

Just a heads up that you can find some further information about what has worked with EZ Ads on the Zillow Blog - http://www.zillowblog.com/category/ez-ads/

For example, using EZ Ads to publicize open houses has proved quite successful for some agents - http://www.zillowblog.com/ez-ads-spread-the-word-about-open-houses/2007/07/
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July 21 2007
I've had a few contacts, but no transactions--yet. There's one hanging out (family situation needs to be resolved first).

I like the idea of the "Just Sold" ad.
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July 21 2007
In our first trial runs, (1000 views x 2) we received about 12 clicks, 2 inquiries, and one listing. Not bad for just two rounds. I think we need to try it at different times and be more consistent in order to gauge the results.

I like them and I think that for the cost, it is a great idea to have the ads at a site like this where both buyers and sellers go to check out real estate.
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July 22 2007
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Steve Ostrom, ePro, "steveostrom"

RosevilleandRocklin.com

Real Estate Agent

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Contributions: 531
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Since October 2009

We have had 11 clicks, two phone calls, but no email inquiries with 1100 ad showings so far. This is my first EZad campaign.
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July 23 2007
Profile picture for mullenjen
Real Estate Agent

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I placed an open house ez ad for one of my listings. I did have one call to show the home and 4 click throughs.
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August 02 2007
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Alex Shebsovich

San Diego, CA

Real Estate Agent
Contributions: 8
Dead spending, bogus statistics 100-120 showings per click. Month gone -spent $100 for 0 calls.
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August 02 2007
Profile picture for ldierkes
Real Estate Agent
Contributions: 86
OK, folks ..... what about "Zillow EZ ads" vs. "Google AdWords" that APPEAR ON ZILLOW?
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August 02 2007
Profile picture for Marci Reinheimer
I have never heard of that. I'll have to check it out. Do you use them?
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August 02 2007
Profile picture for ldierkes
Real Estate Agent
Contributions: 86
Did one test ... and I was very pleased with the results. Still strategizing how it's all going to fit together.
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August 02 2007
Profile picture for Marci Reinheimer
Thanks for the info.
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August 02 2007
Has anyone sold a listing from the EZ ad. Yes it is cheap, yes people look, but has anyone bought from the EZ listing?
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August 06 2007
No, but I've only tried it on one listing, and only started about 2 weeks ago. It's a listing about $200,000 over our median, so it's worth the expense.
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August 06 2007
Profile picture for DavidG
Michele -

We only serve the Zillow ads when there is unsold ad inventory available in an area. To ensure that your EZ Ads are shows more often, you could either purchase more of the available page views in your Zips or run the same ad over a shorter duration (we pace out your ad views over the duration you select.)
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August 07 2007
Profile picture for ldierkes
Real Estate Agent
Contributions: 86
Hey, David ... It would be great if my EZ ads are turned off on MY zillow. Can that be done?
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August 07 2007
David, Thanks for the explanation. And thanks to your support desk also!

Zillow is doing a wonderful job in the Lake Conroe area!

I'm looking forward to Zillow providing the same high level of coverage to the Lake Livingston area. I've just added a Lake Livingston waterfront listing and I'm anxious to see how the ad performs.
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August 07 2007
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Charlie Mader, "chasmader"

San Francisco, USA

Real Estate Agent

View my 1 listings

Contributions: 333
I've been getting a lot of annoying telemarketing calls from my two EZ ads.
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August 08 2007
great tool is many you can do, i get to rent my last project with an ez ad.
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August 12 2007
Profile picture for DavidG
ldierkes -

We added that link to professionals' accounts because we received feedback that it needed to be easier to buy EZ Ads. If you don't have ads running and don't currently plan to by EZ Ads please ignore it.

Michele -

It's a pleasure. Thank you for your support and let us know how it goes.

Chas -

Sorry to hear that. We do monitor and control access to the site to prevent automated harvesting of any contact details. I recommend adding your number to the do not call registry: https://www.donotcall.gov/default.aspx

Oscar -

Great feedback - thank you.
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August 13 2007
Profile picture for Rob Arias REALTOR
Real Estate Agent

View my 28 listings

Contributions: 235
Not yet. more than 10K adds and nothing I think You get for what you pay, But any way it is not a big deal Ill keep my ez add just to have presence in the market.
If I get a Lead I'll let you know guys!
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August 15 2007

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