Are You Using Zillow Widgets on Your Website?

Are you using any zillow widgets on your site? Which one do you use? Did it make your site visitors stay longer?

  • November 29 2008 - US
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Be a Good Neighbor. Be respectful and on-topic. No spam or self-promotion! See our Good Neighbor Policy.

 
 

Answers (21)

I am going to work on getting a couple on different pages and see what occurs.

Sincerely,

Terry

[content removed by moderator for being self promotional]

  • November 30 2008
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Swett, your post has been flagged. Z doesn't allow spam.
  • November 30 2008
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I am not using any on my website, do you have any that I could see how they look?
  • December 01 2008
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I used the one posted on the showcase forum. Here's how it looks like:
http://www.mydwelling.com/page/instant-home-valuation-1

  • December 01 2008
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I'm not sure I want to promote Zillow on my sites. I'm not a big fan of pushing my traffic to places I don't control or have a business relationship with.

  • December 01 2008
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Zillow widgets are fine, Trulia on the other hand is looking to make a hostile take-over of your marketing efforts....read this:

 

http://www.ericbramlett.com/blog/trulia-awareness/

 

Everyone I asked said Zillow is fine, but to keep Trulia off your page at all costs.  The article is very interesting.

  • December 01 2008
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Isn't that what all websites do? Build a badge or a widget application and then have people put them on their websites to build SEO? If Trulia is bad - then wouldn't Zillow be just as bad? Or what about ActiveRain?

 

I have a much different opinion on this subject matter. I think that adding badges adds to your own searchability. If using a badge or widget gets you on the first page of google what's the harm in that?

  • December 01 2008
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That's the whole point- did you read the article?  Trulia is set up differently from Zillow in that it works against you.  If you put there widgets on your page it helps Trulia come up before you in search engine results.  So basically, if someone types in your property they are sent to Trulia instead of to your site.  If it was a matter of people coming to your site then having the choice to check out your profile on Trulia from your site links no problem but that's not the case. 

  • December 02 2008
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Ahh - I read the article to quickly the first go around with a teething puppy on my lap. Would the same result happen if you put your links on Trulia going back to your own page and not have them on yours?

  • December 02 2008
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No.  The problem only seems to occur when you install their widgets on your home page.  if someone finds your link on trulia.com and goes to your page that is exactly what you want to happen.  It's the idea of sending a prospect over to Trulia who started at your page who then types in one of your listings into a search engine, sees Trulia.com pop up first and never returns to your site- that's what you need to avoid.

  • December 03 2008
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BloodhoundBlog did alot to detail the whole Trulia non-follow widgets. Basically they want you to add to their site without any benefit in return. The Trulia badge makes for internet beacons pointing back to Trulia and Trulia only, your agent info is scrubbed by the non-follow. Not very agent friendly considering we're the ones providing their content with listings & commentary. Also Trulia is not easy to claim listings like here on Zillow.

  • December 05 2008
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O it's easy enough, just sign up for a fee and then...

  • December 05 2008
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Trulia is a great site for reposting blogs from your site and for $39 a month they actually are giving me about 50,000 impressions a month in areas I work heavily- and I've actually picked up 3 clients in 3 months.  Beyond that, Medford is exactly right.  They're stealing your info and taking credit for it- not very nice!!  I am actually surprised there hasn't been more of an uproar over this.  I did actually start an email campaign to IL realtors warning them and I know 5,000 agents saw it but I have no way to trac how many removed the widgets.  All the more reason to keep your tech knowledge up to daet.

  • December 05 2008
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scottnewman325 -- I've definitely banned any Trulia widgets on my sites, but I do repost my blogs on Trulia.  I was hesitant about spending the $39 per month, but it sounds like it is working well for you!

  • December 08 2008
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  • December 09 2008
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The $39 is steep but hold off for a bit longer until Trulia gives you more detailed feedback on the effectiveness of your advertising.  They are also offering more services along the lines of realtor.com in the near future- many of which will become part of that monthly fee- so it'll be interesting to see how well it is received.  Activerain and trulia are good for blogging and I then make sure to post my blogs on digg and twitter in addition to my facebook and linked in profiles.  Icontact.com is email blasting software that you can actually get to work with your trulia blog.  It will upload your blog and send it out to your email lists automatically which is kinda a cool feature.

  • December 09 2008
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Here is a very typical breakdown for what it might cost for someone in my area to pull 1-2 closings a month off the internet.

 

1) Facebook - about $300 a month

2) Trulia- about $40 a month

3) Zillow- about $100

4) Google Ad-Words- same as Facebook roughly

5) Realtor.com - $500

 

 

  • December 09 2008
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There is a big difference, in terms of search engine optimization, between using widgets and the API. Widgets can provide a useful tool for your site's visitors but won't do anything for your ranking as they are primarily implemented in JavaScript which is a client based scripting language that search engine robots do not execute. Utilizing the API enables you to retrieve real time dynamic content, which does, if used properly, enhance your website's relevance for particular keywords.
  • June 18 2009
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Trulia is link building and so is zillow. Using nofollow is a valid way of controlling the google juice. The links you have on your zillow profile that go to your website transfer pagerank just like the ones on trulia and answers to questions transfer pagerank to your profile just like trulia.

The Trulia widgets go directly to your profile page, which is not as good as the co-branding that zillow does but they can see how you interact with other people and can decide on whether or not to use you based on that information.

Both sites are trying to increase traffic just like you are, I think that both of them are better than realtor.com.

If you ever wonder whether a site post nofollow links you can just click on view on the upper left hand side of your browser(IE) and then source. That shows you the source code for the page you are looking at, you scroll down till you find a post and if you see nofollow after it then no google juice is being transfered. On the auto-quotes us lenders submit there is no google juice and any links you post in Q&A.

For both cases the hope should be that your answers and profile get exposure and a little google juice doesn't hurt.

PS with the links you post on your trulia profile you control what the link says, so you could SEO optimize it.
  • August 10 2009
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David-
Note that you can also optimize the anchor text of links from your zillow profile. For instance, take a look at this profile for an example.
  • August 10 2009
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Thanks Drew, Thats good information.
  • August 10 2009
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