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I just went to a seminar on Social Media for Realtors. To be honest my head was swelling after it - there are just too many ways to connect 'socially'.I would suggest that whatever you do, be it Facebook Twitter, blog or website, do it becauase you enjoy doing it, and NOT to implicitly get more sales. And when you do it, show who YOU are not why its best for a a buyer to use a Realtor when buying a home - thats been said before.One local Realtor works ONE area around here and collects emails via relationships and utilzies Constant Contact as her email manager. She does a send out when she has a listing or some worth while news item for that area. She purports to be an expert of that area because thats the area she appears to know and love.Example ...In the LA area, a loooong time ago, a Realtor (Mike Glickman) steped in when the city of LA had a trash strike for a week, and paid for trash pickup for his 'farm', I think he was 22 at the time. He went on to be one of - if not the biggest - Realtor in LA for a long while. And that was way before the internet.
IMHO, if you have good marketing skills and can get your point across well in writing then by all means blog. Not everybody is good at it. There are some people in my profession who don't know how to market themselves so have decided to blog instead. Bad idea. If you are blogging to promote your business, keep your personal life out of it, don't slam the company that you wish to work for in the future, don't claim to be an "expert" and ask people to email you so you can offer business advice (especially when you didn't even bother to license your business in the first place).Just offering my two cents for the day.
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