Profile picture for Pasadenan

Charge per click instead of per contact?

That "charge per click" that was posted yesterday by Zillow as a "guide" is definitely different than the CIC charge "experiment" that has been going on since February.

It should solve some problems, substantially lower ZMM overhead, and avoid a lot of confusion.

But I'm not convinced they will only charge for clicks by the requesting party.  It appears to me that they will charge for any click by anyone that looks up the quote, including other loan officers.  Those shouldn't be charged, and yet it appears that Zillow has not been that successful at filtering out who the requester is and who the requester is not in the past.

And this means that there is no longer a distinction between a potentially good loan and a marginal loan.

Will it increase quote accuracy and request accuracy?  Will it increase number of quotes?  How will the added overhead charge for the loan change?

Are any lenders that liked the fee for CIC going to be unhappy with the change?
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November 11 2010 - Aurora
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November 11 2010
The way it's been explained to us by our Zillow rep is the only click charge will be from the person that submitted the quote request.  They will be tracking IP addresses for this.  If this person submits multiple requests and clicks on each one, we will be charged for each click, though. 

That's the plan, at least...
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November 11 2010
Profile picture for Pasadenan
Interesting... it states all E-mail and phone calls are "free" now, and yet the loan search page indicates quote requests that occurred just 8 hours ago have a click charge of $9, and an Email contact charge of $90, and a phone contact charge of $90.

I guess that means the change is not implemented yet, or is in progress?  Or perhaps the Zillow Guide is wrong?

I also see that the Guide on how to register still indicates one is only charged for a contact, not a click... even though that guide was also updated yesterday.
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November 11 2010
 
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