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Cities or Zip Codes?

Which do you feel is better - zip codes or cities?  I've been told both
  • July 31 2014 - US
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Answers (1)

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Better for what?  Trend data?  Advertisement targeting?  Search criterion?

Either can be advantageous under the right circumstances.  County may be a better choice in some cases, or perhaps even "neighborhood".

Sure, it would be better to define neighborhoods by common zoning and borders of natural boundaries and heavy traffic streets... but that requires much more research than anybody has been willing to put in so far.
  • July 31 2014
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