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Does lowering the prices of your house help sell it ?

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We have priced and listed our house. We listed our house the same price of the same house sold around 3 months ago. The house has been on the market for around 1 month. There has been an open house each Saturday for the last 4 Saturdays and we have a few buyers who came with their agent to view the home. All the feedbacks from buyers and agents are that the house show very well. We need to sell our house within the next 3 to 4 months because we already bought another house.

We are thinking of doing a few things.
1) Lower the prices of our house
2) Put it up for leasing

Will lowering the prices of our house help sell it ? I talked to my agent about this, and she believe that if we lower the house prices, potential buyers might wait and see if we would lower our prices some more or know that we are desperate and give us low ball offers. If we lower the prices, how much should we lower it ? It's currently priced at $725K. I was thinking to lower it to $699K to get the buyers looking for house less than $700K. Or should we give it a little more time since this is a slow market ?

Any comments or suggestions are greatly appreciated. BTW, the house is in Orange County, CA.
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July 14 2007 - US

Replies (23)

Profile picture for robin398
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Pricing your house accurately sells your home and also a good marketing plan. If you have a realtor they should know how to market the property effectively. Pricing a house accurately does not necessarily mean lowering the price. It could also mean raising the price and just making adjustments to the property such as basic cleaning, landscaping or staging. You could ask you agent to do a comparative market analysis. Buyers are interested in 3 things: location, size and amenities. Buyers like a staged house so that they can walk in and envision how the house would tailor to their needs. If you price your home accurately, it will sell within a reasonable timeframe. I hope this helps.
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July 14 2007
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John111

Frederick Md.

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That depends on the market in your area whether it will sell in a reasonable time or not. What is reasonable by the way?
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July 14 2007
Financing has got a lot harder than three month ago and prices did suffer a bit after the sub-prime meltdown. If you do lower your price you may get more activity/showing which betters the odds of selling your home. Some buyers who are in the maket are making lower offers because they feel home prices may dip a bit more. I recommend you sit down with your agent and go over any changes in active homes, pending homes and recent sales which may have occured after your initial markey analysis. Also keep in mind that the average days on market is at about 90 days.
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July 14 2007
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Sometimes there are not enough buyers in your price range so lots of sellers are marketing to a select gorup of buyers. Have you done comps to see if your price is still reasonable?
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July 14 2007
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Greg Torgerson, "BrokerT_WA"

Everett-Lake Stevens, WA

Real Estate Agent
Contributions: 68
Price Location and Condition is what sells homes. Depending on your market and the competition, lowering may help, however if you are not priced directly below wher the most recent true comparable ( and yes I mean a real genuine like property) you most likely will be passed by. There are too many homes on the market and yes, the buyers we see in our office are very confused about choices. The homes we are selling are the cream of the crop. I hope this helps answer the question about lowering a price?
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July 14 2007
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Greg Torgerson, "BrokerT_WA"

Everett-Lake Stevens, WA

Real Estate Agent
Contributions: 68
Aw, a lease option to purchase may be the solution. We have done just that with a few of our clients. The up side is you cover your mortgage if you have a good occupant/tennant. who will not trash the property. It may be a very attractive alternative to a market where there is little or no buyer activity. Get a licensed Real Estate Agent to help with the contract.
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July 14 2007
If you lower your price, of course you will have more chances to sell. If your neighbor house sold about three months ago and if you are asking the same asking price you should definately lower your price. It is a declining market right now. If you had no offers so far that means that your house is overpriced.
Good luck!
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July 15 2007
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"Some buyers who are in the maket are making lower offers because they feel home prices may dip a bit more."

"dip a bit more"? Prices are already down 10% nationally and have another 40% to go.

I swear some people are delusional.
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July 15 2007
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Kay Osman, "lovehawaii"

Oahu, Honolulu, Hawaii

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Stop and evaluate your particular situation: You purchased a home prior to selling your home. Your price range has less qualified buyers than lower priced homes, the interest rates has been going higher, making qualifying more challenging, and it is now buyer's market. Keep in mind that many buyers are told by family and friends not to buy now, because prices will dip more. Whether this is right or wrong, it is the percenption in the market place.

Pricing your home right is the first step. I advise my clients if they want a fast sale to price it little below the last comparable, buyers will pay attention.
If some prospective buyers will think you are desperate, nothing you can do about this, there will be others that will grab the opportunity.
You may also like to consider flashy incentives, a buy down, or paying buyer's closing cost, providing a one year home warranty, crediting the buyer for one year of property tax cost, check the market, be unique and creative.

Option in my experience may not be the best venue. The person wanting the option may not be as educated, many think the monthly rent is credited toward the purchase price.

If you do not try, you will never find out, do not wait too long. Good luck

Kay F Osman R, ABR, CRB, CRS, GRI, SRES (808) 523-6421
dosman888@aol.com
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July 15 2007
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You can also contact a stager. A friend of mine owns Staging Touches. (www.stagingtouches.com). She is located in LA.
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July 15 2007
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The problem with leasing a house to someone is that you don't necessarily know who you are leasing to even if you meet them in person. You could have a beautiful home and by the time the lease is up it would probably not be in the same condition as when they moved in. That is an option but realtors don't favor it. Lowering your price after one month on the market is up to you. There are may factors that determine that decision. Do you have somewhere to go? What are your future plans? Take advice from a professional.
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July 16 2007
Profile picture for slamdunk73
Thanks to everyone for your very informative advices. We really appreciate them. We listed our house with a Realtor. We would not dream of selling our house in this market. We watch plenty of HGTV and TLC. Therefore, we de-cluttered our house, our landscape it nicely done, and we removed lots of personal stuff to make it bigger. We hired a cleaning crew to clean the house, and a professional window washer. We staged it as best as we can. Most people who have seen the house said it shows very well. It's a faily new house, built in 2003, therefore, everything is functional and well maintained.

We thought about lowering the price to $700K and get a new groups of buyers. When you price a house, do you price it above your lowest asking price knowing that buyer will not offer the full listing price ? Since it's a down market, would you try to price it lower than the market price ? None of the feedbacks we have gotten about the house is about the prices, therefore, we don't think we priced high. Most of the feedbacks we got is that they were looking for a larger house. Kinda strange because we list the size of the house and the size of the lot. I'm not sure if they knew it before they came. And a lot of buyers who visited, they are looking at other properties. In this market, there are so many properties, they have lots of selections.

If we decide to lease this house, it would not be for a year. I was thinking for a longer timeframe, like 3 to 5 years.

I guess it will be more patient and wait. I'm not sure what else I can do except cross my fingers.
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July 16 2007
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Carrie R

Port Republic, Maryland

Contributions: 7102
You need to figure out what you are comfortable with. Leasing could be a nightmare or it could work out. Someone living in a home they do not own tends to not take as meticulous care as an owner would. Are you prepared to fix any damage that could happen from negligence or anything else? Don't chase a downward trend or you will sit there lowering you price month after month to catch up with the market but never quite getting there. Figure out a price you can live with and drop it. Lowering your price should always increase your pool of buyers. Maybe what your feedback is really saying is its not big enough for the price you are asking. You never know. There are a lot of properties and I think you are being completely realistic, I bet your agent is happy with you!
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July 18 2007
Leasing is a short term fix, but in this early stage of this price adjustment it can hurt if you need the equity out of it.

What matters is to look at the net to seller, if you get what you need for it at $699,000 drop it now before the market drags it down! Too many people wait and make the decision after the market drops more then they are in the same position they are in now.

Intero had a great seminar ( I am not affilated with them) The best advice is Price Cures all problems and you have to be ahead of the wave in this market not in it!
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July 18 2007
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Here are some suggestions as an alternative to staight out lowering your price or leasing; sometimes you just have to think outside the box:

1-Consider offering a "buy-down" (offer to pay a point of two at closing which will lower their mortgate rate, which will lower their monthly cost).

2-This may sound wierd, but you may want to consider offering some or all of your furniture as part of the sale. If the Buyers like the motif' of your home, the decor', etc. I am sure your furniture matches most of it...this also gives you an excuse to go out and buy all new wonderful stuff for your new home!

3-Do an Open House during the week, say from 5 PM to 7 or 8 PM...you may get a different croud of Buyers, people coming home from work, etc. Offer light refreshments, snacks, etc...make it pleasant. Have fun with it. I'm sure your agent will be happy to do one at that time.

Food for thought.

Best of luck in the sale of your home.

John (John B.) Badalamenti, ABR, ASR®, RFS, e-PRO, REALTOR®
Accredited Seller's Agent, Weichert, Realtors®
Suburban Philadelphia Homes
SubPhillyHomes.com
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July 18 2007
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Bill Black, "Lowrates"

Vancouver, Wa.

Real Estate Agent
Contributions: 30
"6 months no payments"
Depending on what the appraised value is one thing that I have been assisting my realtors with is offering "no payments for 6 months- this house only"

This gives someone an incentive go 6 months with no mortgage payment and gives them time to pay off credit card, furnsih new home or hopefully increase thier savings account.
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July 18 2007
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Bill Black, "Lowrates"

Vancouver, Wa.

Real Estate Agent
Contributions: 30
So it would look like this:
Purchase Price: $723,000 (As long as the appraised value is there)

You give up to $22,500 (a little ove 3%) for closing cost

Loan amount at 80% of $742,000= $593,600
$593,600 x 6.5% = $3748.16 x 6 = $22,488.96

One caveat to this is the seller gains the tax write off to this since they are paying the interest payments as part of the transactions...

Note to realtors:
This has worked great with my builders as they do not have to lower acquisition price and effect the neighborhood in this downward slump and they gain the tax benefit.

This is a portfolio loan that my company offers and I would be more then happy to assist a realtor or seller on implementing this option.
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July 18 2007
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Tuckerton

Little Egg Harbor

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"We are thinking of doing a few things.
1) Lower the prices of our house
2) Put it up for leasing"

Why not ask your realtor for other comparables? What else can a buyer get for the $725 that your asking for your house? You may need to lower it more than that, but everyone here is just guessing. TALK to your agent. Thirty days on the market is not long by anyone's standards. Lease with option to buy can be used as an incentive for some buyers.

And, for Mr. Lowrates, I think all agents are very aware of the programs you offer. However, a builder can and does write off a loss on previous years gains to offset his current losses. It is an accounting trick not available to the home owner. The home owner is only allowed to enter gains on his income tax return. Good sales pitch though.
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July 21 2007
1. Sit down with your Realtor and talk about specifics. What are they doing to sell your home, and why do they feel that these are the most effective venues for you? Price won't matter if no one knows you are out there.

2. What are the specific comments that the potential buyers have made? Obviously your home isn't going to be for everyone, but if you get 3 or more comments about the red paint in the bathroom, repaint.

3. If you are confident that your home shows well and the Realtor is marketing effectively, the key is price. I have heard so many sellers say "No, Its just that I am too near a busy street" or ""No, It's just that we are to far away from shopping." That may well be, but none of those things can be changed. The only option for a homeowner is to adjust the price.

Some of the other suggestions (offering financing concessions, etc.) are excellent ideas. I also classify those as price adjustments.
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July 23 2007
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We went through the entire formal process to set the price on our house and it was based on comps in the area and yet we sit unsold.
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August 07 2008

If you look at your current comps and see that your price is still right I would suggest offering incentives. Perhaps pay some of the closing costs to help alleviate the pressure that buyer's have to come up with larger down payments. If your next closest comp at the same price is offering something along those lines it may help you compete better and if they aren't offering any it will make your home a more attractive option. I know it's not a new idea but I find it works better than offering a higher buyer agent commission.

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August 07 2008
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I would normally think that lowering the price after only 1 month is a bit too soon, but it may not be a bad idea since you already bought another house.  Has there been anyone who showed any interest in the house?  2 months ago we had someone interested in our house but never gave us an offer, we lowered the price then our agent called their realtor and 2 days later we got an offer!

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August 08 2008
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I wonder what happened to the OP.  I notice that she first asked about lowering the price on her house in July of 2007 - that's over a year ago.  Now we know that prices just continued to drop since then.

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August 08 2008
 

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