Emails stating home value has declined???

Profile picture for robg401651
what kind of dumbass genius email marketer decides that it's a smart idea to send emails to your installed base reminding them that their home value keeps going down???

---------- Forwarded message ----------
From: Zillow <no-reply@email.zillow.com>
Date: Mon, Apr 6, 2009 at 7:35 PM
Subject: Zillow Home Report: Zestimate for 301 Occidental Ave has decreased by 1.0%
To: robg@global.t-bird.edu
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April 06 2009 - Burlingame
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Answers (2)

Profile picture for SeattleHome.com
Good question.  I really like a lot of Zillow's services - this one doesn't seem to make sense.  They may generate traffic, but probably a lot of anomisity at the same time.
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April 07 2009

Hi Rob,

Zillow isn't out to sell  your house; Just to get traffic to their website and provide users with a "zestimate" of what they think houses are worth. By sending you this email they get hits/visits due to the, "What Happened!?" factor.

The problem is their automated service doesn't compare apples to apples. To get an accurate estimate of what your house is worth, you need a real appraisal. So I wouldn't be too worried with the email you received from Zillow.


Feel free to contact me if you have any questions about real estate,


Brendan Aiello

Aiellob@gmail.com

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April 07 2009
 

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