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Replies (11)
- Nick Taylor, "Nick_Taylor"
- Contributions:43
Hi Betsy,
Great questions...Social media can be a valuable component of one's online marketing strategy, IF it can be done appropriately and tastefully...Consider youself ahead of most brokers, because you're actually investigating techniques for good communication protocol.
On Facebook, you can actually creates "Lists" where you segment different types of contacts into different categories (i.e. - Family, Colleagues, Clients, Prospects, etc.). Second, the secret to social media success to provide valuable informaiton and create engagement with your sphere.
My suggestion would be to focus more on communities and less on Real Estate. The community you live in is far more interesting to home buyers and by demonstrating your passion and expertise in the local community, will do wonders in building your brand as THE resource to contact for anything real estate related. Here's my favorite example.
Finally, keep up to speed with the expert's opinions by subscribing to blogs that discuss social media trends and tips. Reading the latest and greatest on Social Media trends each day will give you a competitive edge before you know it!
Best of luck!
Nick
Great questions...Social media can be a valuable component of one's online marketing strategy, IF it can be done appropriately and tastefully...Consider youself ahead of most brokers, because you're actually investigating techniques for good communication protocol.
On Facebook, you can actually creates "Lists" where you segment different types of contacts into different categories (i.e. - Family, Colleagues, Clients, Prospects, etc.). Second, the secret to social media success to provide valuable informaiton and create engagement with your sphere.
My suggestion would be to focus more on communities and less on Real Estate. The community you live in is far more interesting to home buyers and by demonstrating your passion and expertise in the local community, will do wonders in building your brand as THE resource to contact for anything real estate related. Here's my favorite example.
Finally, keep up to speed with the expert's opinions by subscribing to blogs that discuss social media trends and tips. Reading the latest and greatest on Social Media trends each day will give you a competitive edge before you know it!
Best of luck!
Nick
- Nick Taylor, "Nick_Taylor"
- Contributions:43
Regarding frequency of communication posts, your CRS class probably scheduled 3x daily because Facebook is now determining who sees your Facebook posts, based on whose engaging with your Profile or Fan Page. To learn more on this topic, you can preview the article I wrote on my blog.
On the one hand, posting 3x per day can help you create the engagement with your network, but your network could feel like you're bombarding them. To make sure you're always adding value to their Facebook steam (home page), make sure your content is helpful, informative and include freebies or giveaway opportunities!
Nick
- Michael Emery, "MikeEmery"
- Contributions:7296
Do you have that much to say in a day that won't be the same mundane stuff that seems to fill facebook?
'going to store'
'at store'
'leaving store'
Boring. Boring. Boring.
One thing I have done is to filter content to prevent some Facebook friends (clients) from seeing the content of 'others' who may not be using Facebook purely for business purposes.
'going to store'
'at store'
'leaving store'
Boring. Boring. Boring.
One thing I have done is to filter content to prevent some Facebook friends (clients) from seeing the content of 'others' who may not be using Facebook purely for business purposes.
- Kevin McDonald, "Kevin.McDonald"
- Contributions:62
Don't always guide with advertising. Connect with others friends, clients, etc. Let them know that you care what they think. I think some can care less about new showings or open houses. They really care about the person behind the message. But use a little of both just to let people know what your doing regarding your business. Start a real estate group. That works
- Tony and Holly Galarza, "kgrealtorgroup"
- Contributions:286
When I first got involved in my Social Media sites, someone told me that "it is easier to be interested, than it is to be interesting". It helped me a great deal. That's what I revolve my entire social media circle around. I am now approaching close to 550 fans on facebook, in just a couple months. Its as easy as that.!
Good Luck All!
Good Luck All!
- Todd Bogert, "macwin"
- Contributions:2
Do you have a blog? If so sign up for Hootsuite, www.hootsuite.com, and use your blog's RSS Feed (Really Simple Syndication) to take the content from your blog and automatically post it to your Facebook Page, LinkedIn account and send it out as a Tweet.
- Nick Taylor, "Nick_Taylor"
- Contributions:43
I'm usually a proponent for all things social media, but I'm not convinced Hootsuite is really a valuable tool. I can see the benefit of having a single access point to communicate across multiple social media portals, but each portal has its own set of communication guidelines and etiquette.
A message that might be perfect for Facebook or Twitter, may be inappropriate on LinkedIn. I have de-Connected from a couple realtors because they will post the same content across multiple websites and take a more self-serving approach to communication.
A message that might be perfect for Facebook or Twitter, may be inappropriate on LinkedIn. I have de-Connected from a couple realtors because they will post the same content across multiple websites and take a more self-serving approach to communication.
- DrewMeyers
- Contributions:141
Posterous is a great tool to help you syndicate your content across multiple social sites. I would not advice reposting all your content on every site - as Nick mentioned, you'll piss off some of your audience and likely cause some to tune you out entirely. At the end of the day, you need a strategy to social media if you really want to succeed -- don't just post a bunch of content because you've been told "you have to be on social media" and hope something comes of it.
Disclaimer - I work for YouReach Media, and Posterous is part of the social media strategy we teach - but I have no affiliation with Posterous whatsoever.
Disclaimer - I work for YouReach Media, and Posterous is part of the social media strategy we teach - but I have no affiliation with Posterous whatsoever.
- NiceRealtor
- Contributions:1039
Short but simple. Be yourself. People want to get a sense of who you are.
- Bryan Bowles, "Bryan Bowles"
- Contributions:145
I've had success posting statistics and other interesting and helpful info for people to read. Take advantage of the data from your MLS... the public is interested in how home sales have been in their zip code, and other interesting facts. Maybe send out a note about a listing you saw that you were really impressed with, even if it wasn't yours. Keep in mind, our job is to be our clients and prospective clients eys and ears in the market.
- Nick Taylor, "Nick_Taylor"
- Contributions:43
Brian,
I think you hit the nail on the head with your statement: "Our job is to be our clients and prospective clients eyes and ears in the market."
Because there is SO much information that one can disseminate through social platforms, I think its helpful to identify a "social media mission statement." Similar to how companies have all strategic initiatives roll up to a corporate mission statement, incorporating a social media mission statement can help drive the content, frequency and greater global strategy for social media engagement.
For Realtors, using a mission statement like "being the eyes and ears in the market," can incorporate so much valuable and relevant information that its conceivable to post comments multiple times per day without annoying contacts.
I think you hit the nail on the head with your statement: "Our job is to be our clients and prospective clients eyes and ears in the market."
Because there is SO much information that one can disseminate through social platforms, I think its helpful to identify a "social media mission statement." Similar to how companies have all strategic initiatives roll up to a corporate mission statement, incorporating a social media mission statement can help drive the content, frequency and greater global strategy for social media engagement.
For Realtors, using a mission statement like "being the eyes and ears in the market," can incorporate so much valuable and relevant information that its conceivable to post comments multiple times per day without annoying contacts.
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