- Find a Real Estate Professional
- Realtors®
- Mortgage Lenders
- Home Improvement Pros
- Other Real Estate Services
- Review an Agent, Lender or Pro
- Marketing on Zillow
- Real Estate Agent Advertising
- Join the Professional Directory
- Popular
- Real Estate Market Reports
- More
Answers (7)
- Jay & Michelle Macklin, "Jay and Michelle"
- Contributions:50
I just can't resist. Google Adwords is not expensive and can generate a ton if very good leads. I get between 300 and 500 leads per month from google PPC Adwords. Here's where most agents go wrong. They try to manage it themselves and they don't have a message to market match. Just like the old adage, "be careful what you wish for" this is also true in marketing on Google. My complete campaign in about $2000 per month BUT I only pay $1000 because I partner with a mortgage guy who pay the other half. I get the leads convert them to an appointment and the mortgage guy gets their business if financing. It's a win win win. Also most agents direct visitors to their branded home page...HUGE mistake!! If a visitor has to click more than twice they bounce. I could go on for hours about creating the best ad in Google and where to take a visitor once they click on your ad. Should always go to a squeeze less branded landing page that matches the same message in the ad. I help coach agents on this topic and have helped many agents get very successful generating, converting and closing leads from the Internet not just Google PPC. Let me know if you would like more FREE advice.
- DrewMeyers
- Contributions:141
Robert-
Just looked at your website - I think that's why you're not getting leads from the clicks you were buying. 60-70% of people want to look at listings - yet I don't see a really obvious search feature on your site. Without a good IDX, you're not going to convert traffic to leads.
Just looked at your website - I think that's why you're not getting leads from the clicks you were buying. 60-70% of people want to look at listings - yet I don't see a really obvious search feature on your site. Without a good IDX, you're not going to convert traffic to leads.
- Robert Bruno, "Robert Bruno Realtor"
- Contributions:700
No. I heard competitors click on your ad to use up your budget and then your ad does not appear when a real customer searches. That may be so, I don't know if there is any way to know for sure, but I quit my adwords account due to not getting any good leads at all. I consider advertising my listings on major websites a better use of my ad money.
- DrewMeyers
- Contributions:141
Kurt-
Adwords can make sense. But your website has to be built for conversion. If you're buying traffic and not converting them into registrations or phone numbers on your site, you're missing the boat. Our analytics say that 60-70% of traffic ends up looking at listings. I took a look at your site, and it doesn't look like it's built for conversion at all. I don't see an IDX on the site?
Anyway, let me know if I can help. Conversion is what we do.
Adwords can make sense. But your website has to be built for conversion. If you're buying traffic and not converting them into registrations or phone numbers on your site, you're missing the boat. Our analytics say that 60-70% of traffic ends up looking at listings. I took a look at your site, and it doesn't look like it's built for conversion at all. I don't see an IDX on the site?
Anyway, let me know if I can help. Conversion is what we do.
- Scott Field, "scottafield"
- Contributions:87
I've driven traffic to my website and gotten quality prospects with Google Adwords. It takes a lot of time to develop keywords and decide what you're willing to spend (bid) on each click. You also need to fine tune your ads and the page where the prospects will land.
- Chris O'Connor, "CallChrisToday"
- Contributions:269
AdWords is VERY expensive for real estate keywords. I'd skip this entirely.
- Christopher Block, "RosevilleMNREstate"
- Contributions:107
Hey Kurt,
If you are trying to utilize Web 2.0 (which I would recommend) Than I would personally rather go PPC with Facebook and set up a Fan Page (or just a whole new separate account) to do it. Here are the essential steps you need to follow. It is a pretty lengthy description of what you actually need to do but here is a shortened version
1) DO NOT just have it linked to your website. If you go the PPC route you need to create a squeeze page that is its own where you can track your stats of people that are ultimately opting in for whatever you are trying to give them.
For example, I have a squeeze page that gives away a sellers E-book called "should I short sale my Home" for free as long as they opt in with their email and hopefully phone number
2) Continue to build relationships with the person through an email marketing campaign with a company like Aweber.
3) Conversion Conversion- not only are you working on converting prospects into leads (Mailing List) but then you are trying to convert them into sales. No idea what you are trying to sell but if you set up the system and you give enough value it will work.
O and if you DO get phone #s don't be a wimp and not call them for gods sake.
Contact me directly if you would like to discuss this further or have any questions. Thanks!
If you are trying to utilize Web 2.0 (which I would recommend) Than I would personally rather go PPC with Facebook and set up a Fan Page (or just a whole new separate account) to do it. Here are the essential steps you need to follow. It is a pretty lengthy description of what you actually need to do but here is a shortened version
1) DO NOT just have it linked to your website. If you go the PPC route you need to create a squeeze page that is its own where you can track your stats of people that are ultimately opting in for whatever you are trying to give them.
For example, I have a squeeze page that gives away a sellers E-book called "should I short sale my Home" for free as long as they opt in with their email and hopefully phone number
2) Continue to build relationships with the person through an email marketing campaign with a company like Aweber.
3) Conversion Conversion- not only are you working on converting prospects into leads (Mailing List) but then you are trying to convert them into sales. No idea what you are trying to sell but if you set up the system and you give enough value it will work.
O and if you DO get phone #s don't be a wimp and not call them for gods sake.
Contact me directly if you would like to discuss this further or have any questions. Thanks!
Has anyone had good results with google adwords for selling real estate?
-
- 0.0/5.0
- (no reviews)
Contributions:1Stating a discriminatory preference in an advertisement for housing is illegal. If you think this content is discriminatory or otherwise inappropriate and feel it should be removed from Zillow, please let us know by completing the information above.
We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.