Profile picture for Come Home

Help! I can't decide who should list my house--or what criteria I should use.

  • January 15 2011 - US
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Answers (6)

Best Answer

Profile picture for Marc Paolella
Hi CH,

You want an agent whose listings are of higher quality in their presentation than all the other agents. Photography, video, Internet presentation, etc. The best way to discern this is to interview several agents and look at their current listings. Ask yourself this question: Based on what I am seeing online, will this agent make my home look better than the other agents? You will notice that some agents just present homes on a whole different level. Better description, better photography using high end equipment and software, full motion video, etc. When you see their listings online, the homes they represent just jump off the page compared to the listings of other agents. So ask each prospective agent for samples of their last 5 listings. Then go online and do a home search as if you were a buyer. When you see which listing looks best, you have found your realtor. 
  • January 15 2011
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Profile picture for hpvanc
Follow Mike's advice get educated on what your house is actually worth.  Pay for a 3rd party appraisal if you have to, to get an unbiased opinion of the maximum value a buyer could get a loan for.  Don't make the mistake of going with an agent that is trying to buy your listing with an unrealistic price, or trying to get a quick easy sale by pricing it too low. 

An agent on another thread that I posted a similar response to pointed out that you may not be able to achieve full appraisal price in a declining market, which was very good advice.  If you know the value upfront though you will hopefully be able to tell what really is over or under pricing, but trying to get appraisal value is probably unrealistic in a declining market and the more time the lapses from appraisal the more you have to drop your expectations.
  • January 16 2011
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Profile picture for Ofe Polack
Mike is totally right, if you tell the sellers the truth and nothing but, they may not like what they hear and that in itself tints the presentation agaisnt the possible listing agent.  Choosing a listing agent, is not unlike choosing a husband/wife, if the chemistry is there, go for it!  Oftentimes having a brand new agent who does not have any listings works in your favor since they have to prove to themselves that they can sell your home and concentrate all they have learned and all their energies on your property.  Understand that if the listing agent has 20 other properties to market, you will be one of 20.  Marc hit it right on the head, this is a techonological world and that along with creativity and focus goes a long way in marketing your property.  His suggestion to compare how they market their listings is very insightful and a great idea.  Good luck!
  • January 16 2011
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Profile picture for rockinblu
You've certainly received great answers thus far, but you also might find some things of interest in the blog attached to this link.
  • January 16 2011
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In addition to how do they present their listings, you want to be sure that the agent you hire is someone that you can communicate with well and that you have a level of trust with.  It doesn't matter if they are the best marketer in the world if you can't get in touch with them or they don't respond to your calls or emails. 

When you make initial contact, note how long it takes for the agents you are going to interview to return your call/email.  That's a strong indicator of what working with them will be like during the sale of your homes as well.
  • January 16 2011
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There was an agent in my office who lost a listing this week, even though she provided references and the other agents who were interviewed did not provide references.

Her mistake was knowing how much the seller owed on their home and telling them what they could reasonably expect to receive when they sold their home (which was less than what they had paid).

In other words, she told them the truth.

Still, she lost the listing.
  • January 15 2011
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