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Help with recruiting of agents...

Hello,

I am looking to see if anybody has some good ideas on how to attract people to a real estate firm. Anything unique that has caught your eye? Something that you think may work? Ways to contact agents and get them on board?

Any ideas would be greatly appreciated!!!

Thanks,
Chris
crotondo@cox.net
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November 06 2007 - US

Replies (9)

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Charlie Mader, "chasmader"

San Francisco, USA

Real Estate Agent

View my 1 listings

Contributions: 333
Split is everything.
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November 08 2007
Split and what services do you offer. My broker offers a fantastic split and free "useful" continuing education, 7 offices we can use, relationship with a closing attorney who will respond to our questions, etc.
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November 08 2007
Chris,

Why oh why do you want to manage? I helped my father manage and my business plummeted. Agents want everything for free, high splits and no accountability. Most agents are unprofessional and lazy. It's a waste of time, money, energy and goodwill.

That being said, split isn't everything. Value is. If you can show them they will make more money with you they will come at your split, because what is so great about 100% split if they haven't sold anything?

If you can't teach them to sell and close them on your firm, then why SHOULD they go with you? They need to learn to sell.

Best advice, is prospect heavily. If you're a broker and you also sell then please stop! You cannot get quality people using traditional sales methods. You have to recruit only. That means the same amount of work it takes to get listings... so I go back to my first point. WHY? Listings make you money, agents just suck the life out of you.
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November 09 2007
I find the down fall in offices in this market is that the brokers aren't offering information, classes etc to show agents in that office how to change and adapt with the market. the majority of agents who are doing 2-4 transactions a year do not have the experince to structure transactions for todays market. How do they keep a transaction together when "issues" arise. It boils down to experience. It is hard to gain that experience without knowledge. Training now for the lesser experienced agents is vital. Top producers want a good commission split. It is all about them making money and not giving over a high cut to their broker. Also they do not want to be forced to attend training when they may not need it.

I agree with Chris on the split not being everything....he is right...100% doesn't mean anything if you aren't selling a darn thing. So it depends on the type of agents you recruit. Good luck...
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November 10 2007
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Contributions: 53

Offer to speak at community college, library, YMCA....You got nothing to loose.

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March 09 2008
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Real Estate Agent
Contributions: 1501
Zillow All-Star

Since May 2009

Start by retaining the good agents then dismiss those that are bad agents. Know why they are good or bad. Office chemistry is a must and sales volume does not mean good or bad. I'd much rather work with a competent agent who can BS about things than another who makes millions and is full of themselves.

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March 13 2008

Simple: Try thinking out of the box. Get out of the normal thinking and acceptance of RE being dog eat dog industry and run it [business] like an employer and your agents as employees.

That means, make sure every single agent is treated with respect and dignity and emphasize teamwork the best you can. Do everything to eliminate the bad apples as fast as you can.

 

And conduct yourself with respect and dignity worthy of emulation and watch  that spill into other facets of your business.  Be professional, ethical and treat your agents and clients with respect. Btw, this, in addition to the aforementioned suggestions.

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March 13 2008
Profile picture for Dan Hayden
Real Estate Agent

View my 7 listings

Contributions: 295

When I left the Century 21 franchise I was working with; I was looking for two things. An office that would help me improve my average sale price and a more professional office environment.

I had willingly fallen into the trap of helping a family member run the office and not running my business.

I interviewed with 4 companies and I ruled one out that I thought for sure would be where I was going because of their contact. I had a difficult time choosing between two others.

There were a couple of things that put my current company over the top in my mind. But I’d be lying if the commission split didn’t end up the #1 item on the list.

I have been with my current company now for almost 4 years and I couldn’t be happier. I am now starting to build my own sales team and I look forward to continuing to grow with them. (I have intentionally left out the company name if you want to know just check my profile. I did not want to come off as recruiting here.)

I hope that helps you with your recruiting.

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March 15 2008

It's a numbers game.  Don't dismiss the agent that wants to start out PT and transfer to FT in just a short time.  These are some of your best propects.  Bartenders and waiters are my favorite because they want to get out of the bars so they work harder. 

 

You also have to offer top notch training/education.  And not training from 1987.  Have up to date technology so your agents can survive in a shifting market.  Split is not as important as some people seem to think.  If you can provide an agent value in what you offer and prove to them that if they follow your business model they will be successful, they will stick with you.

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May 06 2008
 

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