How can I generate more interest in my property?

Profile picture for AprilFalast

We listed our house 3 weeks ago and in that time we haven't had a single showing and no one showed up at either of our open houses.  Our listing is online on dozens of sites, we have a sign in our front yard, and we've posted flyers.  Is there any way other way to generate some traffic aside from dropping the price? 

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October 20 2011 - Lemay
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Answers (8)

Profile picture for TopNJAgent
I'm chiming in from New Jersey so I don't have the local expertise to comment on your pricing - but your agent does, should, and you should listen.  No amount of marketing, even the best, will sell an overpriced home. So let's start there - step back, and really have a heart to heart with yourselves about your price. 

We all do our best to set an initial list price but once you are listed all of that analysis goes out the window. Fact is this, the real answer comes from the  market.  The value of your home is what a ready, willing and able buyer will pay.

A shortage or absence of showings and offers is a confirmation of a pricing problem. I am finding in my market in NJ across price points and communities, come more desirable than others, that the demand is there IF and only if the home is priced really smartly.

You must examine price - get that right and then refresh your listing aggressively - new photos as many and as high quality as you can pull together, new text. 

Good luck to you!
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October 21 2011
Profile picture for Eric Bard
Frankly, without knowing your location and the local real estate dynamics, then I have to say it's not necessarily accurate that it's simply price, photo quality, exposure, etc. NOT every home is sellable regardless of market. Lack of showings may be a result of a multitude of possibilities. Talk to your agent to make sure he/she is casting the widest net, and don't hesitate to ask to meet with the head broker. Be positive and upbeat. Remember, it only takes ONE! Good luck!
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October 20 2011
Profile picture for AprilFalast
Thanks for all of the feedback.  Here is a link to the listing for my house.  I'm grateful for any feedback you may have. 

I have not had it staged, and I'm guessing that would help with the pictures, etc.  My agent gave me what she felt was an appropriate price range and we chose slightly below the middle of the range. 

http://www.servingstlouisrealty.com/homes/124-E-Ripa-Ave/17280583/?index=1
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October 20 2011
Every home is sellable in any market.  My experience tells me that there are only two reasons a home does not sell.  The first it's overpriced and the second it is underexposed.  How is your home priced relative to its direct competition?  What real estate websites is your home on?  You may also want to consider direct mail that targets a buyer for your home.  Examine the quality of the photography-it is absoultely critical that your home is clutter free, organized, smells good, and freshly painted if necessary.    [E-mail deleted by Zillow moderator.  Please see our Good Neighbor Policy for posting guidelines]
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October 20 2011
Profile picture for wetdawgs

Are you listing it as a FSBO or through an agent?

Possibilities:

1.  Price.

2.  Photos could be improved (quality or number).  If you are brave enough, post a link to the listing so you can get some professional and interested party feedback.

3.  No one is buying in your area.
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October 20 2011
There is no easy way to generate more traffic at this time of year; It is very slow with showings and activity; Your home has to look perfect on line and even better in person.; Buyer buy homes that are perfect or free!

 If you can be flexible at all with your terms of sale.. such as offering any incentives to either agents that show the home or to buyers in the form of a closing cost credits... that may help with activity--maybe!! ... but if you are not getting any activity at all... bottom line is that NO AMOUNT OF MARKETING can sell an overpriced home ! 

GOOD LUCK 
elisa.
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October 20 2011
Profile picture for SE Florida broker
I agree with Lola. Most likely you see no traffic, because of the price and/or photos. The quality and quantity of photos are important. You can grab buyers' attention with nice photos highlighting all the best features of the property. Make sure that you write a nice description about your house and its features.
Good luck!
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October 20 2011
When there is no traffic it's because of the price or the pictures, or perhaps both. Did your agent set the price range or did you all do it yourselves?
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October 20 2011
 

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