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How can I get more exposure when selling a home?

Home was built in the 1920's.  It has over 1600 sf of living space.  It is presently listed with a reality company, you can find it on Zillow, MLS and Craigslist.  We are anxious to sell.  As a seller, how can I generate more exposure?  
  • June 20 2011 - Chicopee
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Answers (7)

I would suggest asking your real estate agent for recommendations a sthey know what they have done so far and what works in your market area...best of luck
  • August 21 2011
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First, ask your agent exactly how he/she is marketing your home.  Next, compare your home to others like it that have sold recently.  Are you priced higher, lower, or in the middle?  For the most exposure, you need a top-rate marketing plan coupled with an aggressive price that appeals to more buyers.  That's the way to get more exposure.
  • August 21 2011
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Try MySimglePropertyWebsite.com i use it for all my listing and it really works.
  • August 16 2011
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Thank you for the suggestions.  The house has only been on the market for a few weeks.  The assessed value is $142K and it is listed for $152,777.  It does have good bones.  The heating system has been updated.  As with older homes, the electrical needs to be updated. The bathrooms and kitchen have been staged.  The wood floors have been refinished and trim has been repainted.   

  • June 21 2011
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I am going to go down a different road, Marketing is very important, but  in this market there is a more important first step that is price.  With so many homes on the market and having both short sales and foreclosures it is important to price your home correctly. 

 The rules are different in soft markets. You don't overprice your house  to leave wiggle room for negotiating. While that kind of strategy might never be a good idea, it can really backfire in today's market. If your property is overpriced , the buyer's agent may not even show it to them. Again, it's not a matter of being willing to negotiate. If your price is too high potential, buyers may not even look at it. And they may very well see a negative message in such a high price. Those who overprice their homes in this market are wasting everyone's time

Stay on top of what is happening with mortgages and finance rates, keep looking at comps and, see trends before they happen. The real estate market is still in a time of correction. You have to be so careful with both buying and selling.

  • June 21 2011
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Some creative ideas for getting more exposure is creating a youtube video of your house. Youtube is highly indexed by google so this helps get more internet traffic to your listing. Also, do your research on the company you are listing with. Some companies spend a lot of time making sure that their websites are highly indexed. You can check Alexa.com to compare websites and their traffic. Of course, social media is a given. You may not have 3,000 friends but your friends' friends' friends may see the listing. This is a free quick way to get the word out. These are some quick internet tips. However, be careful you don't overdo it on social media sites. These sites are more social and people may not respond so well to being bombarded.

You may not be inclined to do this, but some people have been successful by having an event at their house like a charity event. This helps bring foot traffic to your house in a more creative way than an open house. Your house may not be ideal for this but it does help spread the word among community members.

Danielle DeLuca
William Raveis Chapman Enstone
Bristol, RI 02809

  • June 20 2011
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Coach59,
You asked an excellent question.

First, have the home stages by a professional stager and take or have taken professional quality photos. Someone who does this for homes it best since the methods for architectural lighting and the lenses are different that for portraits. You want a wide angle lens because most rooms are small enough that without one, you can just get a corner of the room. That is not very helpful to buyers. You want enough photos that buyers and get an idea of layout and views of the outside.

Try to determine what type of buyer will want the home and target the descriptions and advertising to that type of buyer. Don't exaggerate the features, if you have a small yard, say so, if you have just a toilet in the basement, don't include it in the bath count (you can mention it in the description). Don't force a room that "could" be used as a bedroom into being one, call it a study or bonus room.

Post the home everywhere you can that the target buyer you want can be found looking for homes.

The most important thing is to price it right from the start. I can't tell from your question if it was recently listed or has been on the market for a long time.

Good luck with your sale.
  • June 20 2011
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