Profile picture for amymdaniels

How can I market a beautiful home that is relatively remote?

The home is gorgeous and in perfect condition, but there is no traffic since it is on a mountain.  It has been on the market for over a year and not a single person has viewed this custom build home.
  • October 15 2013 - West Jefferson
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Answers (9)

Amy,
I agree with the appraisal to make sure you have your pricing correctly. You may also want to check and see what the average time a property in your price range is on the market before sale.  Is the area you live in a market that has a lot of vacation (2nd) homes?  If that's the case then marketing locally may not be the best answer.  Make sure you are on as many search sites as possible with great pictures. If you have been doing this yourself, you may want to consider getting a Realtor and if you have a Realtor, you may want to consider changing, especially if they are not giving you any answers.  Good luck with the sale.
  • October 15 2013
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Good afternoon, Amy:
#1: Get and appraisal and if you cannot be realistic on your price, you might consider taking it off the market.

If the price is correct, I'd get someone to stage it then hire a professional photographer to shoot it and do a virtual or video tour. Market the home and the area/lifestyle - skiing, whitewater, flyfishing, hiking, mountain crafts,  vineyards etc. Strategically pay for featured listings on the major real estate websites, market on the highest traffic websites that specialize in your type of property, ask the builder to advertise and advertise in regional and national specialty publications.[self promotion deleted by Zillow moderator]
  • October 15 2013
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For remote areas sometimes I can find a small hometown paper to advertise it in.  I've had luck doing this.  Sometimes locals tend to know other people that want to move into the area.  I've also gotten great luck with advertising it on Facebook. 
  • October 15 2013
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Profile picture for Amy Smits
We deal with a lot of homes that are remote. We sold a $2.8 million home in an area that really didn't support the price, but the home was stunning.

If it comes with acreage, you need to advertise it in the right types of publications. If you can have horses, any equestrian magazine would be a good choice. If it is a log home, the back of a log home magazine might be a good choice.

The other thing you need to think about is photos and where to post those photos. Professional photos are great, but if people don't see them, you may as well have taken them with your phone. Your photos should be posted in Zillow and the other large portals as well as share them with your Facebook friends. It is amazing how large your friend list will go toward finding your buyer. 

I don't know who you have representing you, if anybody, but make sure they are submitting your listing to as many different sites as possible. Ours are syndicated to over 500 sites.
  • October 15 2013
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Your property being on its own mountain is a property that some
people are exactly looking for.
You could be priced to high but I would say due to no visitor traffic (not actual car traffic) showings I guess is the word I'm looking for...anyway.
I think it maybe pictures that you have . Not knowing any of them I would
say it's time to restructure your entire selling package.

You need a featured property if it as great as you say.
New market strats, some really great pictures even some of the landscape or the views from your mountain but not only those you need some great house pictures too, along with some great creative words to describe them.
Everything you have done to this point needs changed, throw it out and start all over.

They are a lot more people than you think looking for a home like yours.
Is it out ( miles ) to far from stores and nearest town?
I think 2-5 miles isn't a big deal to come home to such a resort styed home.
It is the perfect relaxation from the everyday life we go through as humans.

We just purchased such a house, absolutely no traffic at all. We haven't closed yet but I am so looking forward to coming home and sitting on that
porch with a great cup of coffee, maybe even a nice formal breakfast,
outside, spread on an old 3board table on Sunday morning.

The movie 'funny farm' comes to mind , when the towns people all came together to help with ...marketing to house.

Wish you the best, 
-Joseph- 
  • October 15 2013
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Profile picture for ABBAUSA
All the suggestions are good, but additionally a professionally prepared Virtual Tour will aid in the marketing of the remote property. 
Properly prepared Virtual Tours should get you some traffic...........also syndicate on Postlets.com

Good Luck!

James Callas REALTOR
Broker
  • October 15 2013
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Profile picture for j3350489
Is it priced to high ? How do your online pictures look ? These are the first things you need to tackle . Most buyers are starting online , so if your pictures don't match the price tag you have a problem . Just because people don't drive by doesn't mean you don't make the out side look nice . You should also have nice landscaping when you are trying to sell . No buyers in over a year . Im thinking its priced to high .
  • October 15 2013
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First impression a buyer gets is from the photos.  Review them and make sure they are excellent.  Change them up or update them.  Make sure you have lots of photos. 

Price cures all ills.  Try reducing the price.  Perhaps that is the real obstacle not the location.  There are lots of people who are looking for privacy.

What does your Realtor suggest you do to attract more buyers?  Change the description.  Give it some pizazz. By now the listing is stale and needs a breathe of fresh air.

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Profile picture for Sharon Lewis
I believe every home has a buyer, you bought this one, there is someone out there who will also find privacy and tranquility a compelling reason to purchase.
If no one has viewed it, it may not be the location, it is probably price, you may have priced yourself out of that local market. There has to be comparables. Are you using the services of a Realtor?
  • October 15 2013
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