Profile picture for EstherOrtizLaw

How can we increase the showings on our home? We haven't had much traffic.

  • October 26 2012 - Converse
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Answers (29)

Profile picture for Lisa and Goran Forss
Is the home marketed properly?  Make sure you're using someone that is proactive and not just posting it on MLS and putting a sign in the yard, hoping someone will find your home.  Does you home have a virtual tour and video?  Is it featured (paid placement at the top) of all major websites such as zillow, trulia, realtor, homes.com etc? The most recent sold listing (last Friday) the seller asked for $525,000 list price.  We had pre-marketed the home and within 2 days from listing it we had 18 offers and we sold it at $635,000. 

Goran and Lisa Forss, QSC, M.S. Computer Science
Broker, Allison James Estates & Homes

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  • November 19 2012
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You've got some great suggestions on previous posts by my fellow realtors! I'd add that you might ask your realtor if he/she could ask his colleagues/other agents in his office to walk through your house and give him feedback on pricing, staging and buyer appeal, if he hasn't done that already. At my office, after our Monday morning meeting, we go out and look at all of our office listings to give feedback and help to the listing agent. Then, you can ask your realtor to let you know what was suggested...
  • November 17 2012
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Profile picture for EstherOrtizLaw

Well, had the discussion with my realtor about two weeks ago about lowering the price. However, he disagreed and advised me to wait a bit. I'm getting nervous now because, still, we have only had two showings and the house has been on the market for 30 days. I'm convinced that it is price as we have had a profesional stager, professional photographer and have quality upgrades in our home. One of the drawbacks about our area, however, which in hindsight, I should have mentioned at the start is that we live in a relatively new subdivision and one of our competitors is actually the builder whose in the last phase. Even our new homes are not moving as we live in the San Antonio NE side and have more inventory than buyers. It is truly a buyers market. So, ...any advise as to how to compete with the builder, is appreciated. Or, when I meet with my realtor tomorrow, how low should we go? The CMA's are difficult in that we have very few sales in the the last 6 months in our area since there is such a large inventory of homes and although it is a good suburb with good schools, it is not in the more "popular" areas of the city.

  • November 15 2012
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Profile picture for EstherOrtizLaw
Linda Strasberg, how do we get every listing agent in town to come and view our neighborhood?
  • October 29 2012
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Profile picture for EstherOrtizLaw
Wetdawgs, we have been on market for exactly 15 days now and your question to me on "much" I am assuming that you are asking me how many showings. Well only two. The second person who viewed it was actually a relative of the first. According to my realtor, 111 daysi is average number of days on market. And, when we sat down to look at price, we looked at sold prices within last 3 months in our subdivision.
  • October 29 2012
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Effective marketing has a lot to do with it.  The first two weeks of marketing a home is critical...you should have had every agent in town view your listing already and line up some of their buyers to come by and make offers. 
  • October 29 2012
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Profile picture for wetdawgs
Homes are sold as a unit, so $$/sq ft is a secondary calculation, not a primary calculation. 

It is wise to note that you are one of the highest 3 bedroom homes and priced higher than some 4 bedroom homes.    Currently you are comparing to asking prices, do the same comparison to actual sales prices.  

At this point you've been on the market two weeks.   When you say "not much", do you have a number?   What is the average Days on Market in your area? 

  • October 29 2012
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Profile picture for EstherOrtizLaw
Wow, I've never posted on here before and I gotta say, the advice was more than I expected. Thank you all very, very, very much! We have had the staging expert, the professional pics, CMA, etc., etc. The ONLY thing that we haven't considered (although our home has only been on the market for a little over two weeks) is PRICE and LOCATION. Before I talk "price" with my realtor, I was wondering if I can pose another question here for clarification purposes. When looking at pricing a home, will most realtors advice a seller to price the home (besides looking at sold comps) on price per square feet or total square footage and # of bedrooms. The reason why I am asking is because after all of this great advice, I put myself in the "buyers" mind and did a search on price range and noticed immediately that we are the highest priced 3 bedroom home in the area but our price seems comparable based on square footage. I won't even get to the many, many upgrades we have in our home but my thinking is that if we are one of the highest priced 3 bedroom homes or priced as high or as same range as 4 bedroom homes, that that may be why we have not had any foot traffic in our home. If we had increase traffic, then buyers would see the value of our home. But, FIRST, we need to increase traffic. Hope I'm making sense here. I appreciate any advice on this as I may be missing something still that I have not considered. Thank you in advance!
  • October 29 2012
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Simply price it competitive to your competition in the area.  Great photos, lots of exposure both within the community (brokerage) and online.  Priced too high and you sell others in the area, priced too low, and you leave money on the table.  Get it priced just right and you could have multiple offers.  Not sure what part of the country you are in, but in San Diego, there are more buyers than product.
Best of luck
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  • October 29 2012
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There are some great tips here and I would like to add something that has worked for me in the past.  Sometimes, you can create a stir by door knocking the neighborhood a few days before hand and, personally invite people.  If the neighbors know each other, they will come over together.  If they know anyone who wants to move into the area, they could pass along the information.  If they have been thinking about moving, you could be the first agent to apply for that listing!  There is real power in word of mouth. 
  • October 29 2012
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  • October 29 2012
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Nine times out of ten, a home isn't being shown because it has been priced higher than competing homes.  Buyers search online and they are very savy. A home that is overpriced automatically gets crossed off their list of possibilities.

I agree with so many other posts here... if the photos are top notch and your house is being exposed on all the websites etc, then focus on price.  Every house has that perfect price point that generates showings. Ask your Realtor to be blunt and honest with you about what he/she feels that price needs to be.  

(As an aside... once you establish the price that generates a good amount of showings, you should be getting offers. If not, then you have to ask yourself why the house isn't living up to the expectations of buyers.)
  • October 29 2012
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Make sure your home is on craigslist and truila. Both are free for sellers.You may also want to crank up a website that has photos at different times of the year for your home. Visit your neighbors and get them involved by asking if they have any family looking for homes near them.
  • October 29 2012
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Profile picture for Your Key Team
Before anyone comes to view your home 95percent of people first look online for a home. Taking proffesional grade pictures of your home that highlights all its good qualities is first and foremost as the most important. Secondly almost all people that see what they like online generally do a driveby of the home to see if it is something that they like. After these 2 major things are checked they then usually try to see the house. That is curb appeal. If you want more showings make sure you have great pictures, and great curb appeal. Lastly and of course most importantly make sure you are priced competitivly. In a tight market the curb appeal and the pictures will get you more showings however if you are not priced to sell you will not sell! Best of luck!
  • October 27 2012
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I see many sellers that try to over decorate and fix their homes before the sale, or worry too much about the pricing. I think that if the property is in the right location and desirable to buyers, it will naturally attract an audience. If your property is not in a "prime" location, find other ways to attract buyers without going crazy on staging, as it looks like you are over compensating. That is a turn off to many of my buyers, as they think the property owner is trying to hide something.
  • October 27 2012
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In today's market first impressions could be the last. I really feel pictures should be a top priority. Paying a professional photograper $150 is well worth the money!  That being said, you need to recognize the little things that turn a buyer away. Since this is strictly business now, imagine yourself looking at your home for the first time. Do you have nice curb appeal on the outside? Look up at the roof & gutters. Will a buyer want to go furthur?  If needed, plant a few flowers for color. Trim trees & bushes. How inviting does the front door look- from both sides, how does the storm door look? Could you use a new one? Once inside, take a good look around each room, from floor to ceiling-even in corners. What do you REALLY see? Be honest. Could the wood trim inside, use a coat of fresh paint? Are the windows clean? Yes, even the laundry room needs to be neat. No towels, clothes, soaps or shampoos in site -even in baths (the exception is new clean hand towels). Toilet seat always down! No clothes hanging on hooks-anywhere! Neatly arrange all closets. Buyer's are looking everywhere-it's a reflection of how you have cared for your home thru-out the years. These small things that may have been overlooked, will tell a buyer that quite possibly, larger items have been ignored.  Stage your furniture a little. If need be, get rid of some furniture. Make sure kitchen counters are totally cleared and clean. Remember, a potential buyer sees everything!  With just a few minor changes, you could have a sold sign out front in no time! 
  • October 26 2012
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Make sure you have priced your property accordingly.

Take appealing pictures which showcase the best assets of your home.

Conduct open houses with an offer of delectable treats. 

Improve curb appeal for buyers who drive by. The outside should be inviting, it should make those driving by want to see more.

Does the signage have good visibility? Make sure the signs are able to be seen.

Above all, make sure the Price Is Right. 

  • October 26 2012
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Profile picture for MiamiCondosandHomes
Price Price Price. We also agree with the prior two posts regarding a motivated seller agent. Best of luck.
  • October 26 2012
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Profile picture for Best Miami Beach
Great Answer Tammi,  a motivated seller agent will put their all into marketing your home. Make sure their listing presentation matches their marketing.
  • October 26 2012
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If you do not think price is what is holding back your listing then look at condition and agent compensation.  You need to get selling agents excited about showing your home.  If your Realtor has had to cut the commission to the sellers agent to save you money, that could deter traffic.  The other thing is condition.  Do the photos show your home in great condition?  Is it cluttered?  Does it appear staged?  Are there a lot of photos?

Hope that was helpful

Tammi Knapp
  • October 26 2012
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We recommend referring back to your CMA, or obtaining another. This is more often than not the problem with lack of interest in a property. In our area the inventory is very low, so a well priced home will not stay on the market long. Best of Luck.
  • October 26 2012
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Profile picture for hpvanc
I see a red flag in your 2nd post, "vased on sold comps, our price is below cma."  If your agent suggested this strategy, they know the CMA they provided is too high.  Your ads could be too lacking in necessary detail as well as photos, or poor photos, however if the pricing strategy you are pursuing was suggested by your agent and it did not immediately spark a bidding war . . . 
  • October 26 2012
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We could not agree more with the prior posts, price is really a key reason a home is not generating more showings. Depending on the property's location and situation, you also may consider staging if your budget allows.
  • October 26 2012
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Without too much additional information, we would suggest that you obtain a comparative market analysis, to make sure that your home is priced correctly.
  • October 26 2012
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Thanks for posting your question on Zillow.com!

Without being able to know all of the ins and outs, I will have to give a general answer.  Price is the #1 reason properties do not sell.  They are priced too high for either their condition or location.

Reduce the price.

Good luck! :-)
  • October 26 2012
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Profile picture for Connie Klemme
Well it's not just about price, it's how well the listing is presented.

Do you have good pictures that are inviting, that peak interest or do you have clutter in the photos that turn someone off, that suggest...that's work I don't want to see it?

Do you have detail in the listing that explains the features of the home?   What is special or unique and appealing that people can't see from the information presented.   How does your listing compare with one that is being shown a lot.  You might ask your agent why they think it's not showing, you might ask them to check into other homes similar nearby and see how much traffic those are getting and then look at the differences, or...if nearby homes aren't getting traffic then perhaps your agent and agents in the area want to have a big "open house" event or do a collective advertising...something to promote everything in the area.
I will disagree with the room sizes comments, if you have a room that is too small for someone, they come see it and don't like the house...that wasn't really good traffic.  If you have an extra large room, having that information on there is appealing for someone looking for big rooms. It depends and in some cases it does turn away people that might change their mind on the size- the point being...it would be something to review/discuss not necessarily a bad or a good thing.

one thing you might do is get some statictics on the web activity of your home compared to others. If it's getting a LOT of webtraffic and no foot traffic, it's not appealing for some reason.  If it's not getting a lot of web traffic either...then the information needs review.

just some thoughts....
  • October 26 2012
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Profile picture for Outer Banks N C
An old rule of thumb says:

If you don't get much traffic then buyers are being turned off while deciding what to go see, they have taken it off the list before they get there.

What are some causes of this. Price is #1 but location, condition and  description can turn off a potential buyer. Sellers love pictures and lots and lots of room sizes and this can be a "kiss of death" as buyers look through listings to decide which they don't want to see. Room sizes are a prime example. Buyers will take a house off the list if the dining room is too small even though when they see it they love it. Too many pictures can also turn off someone. Tell them enough, but let them come to see it all and find out more.

Tim
  • October 26 2012
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Profile picture for EstherOrtizLaw

Listed by realtor. We reviewed recently sold homes using Comparative market analysis. Advertised on zillow and other sites such as this one including Craigslist. Also advertised on base. Based on sold comps, our price is below cma.

  • October 26 2012
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Profile picture for wetdawgs
Perhaps you could provide a bit more detail.

Is your house listed by an agent or FSBO?   How is it being advertised?   How did you determine the listing price? 
  • October 26 2012
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