How do I know the mortgage reviews on Zillow are legitimate?

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How do I know the mortgage reviews on Zillow are legitimate? How does Zillow prevent a mortgage broker from posting fake positive reviews?
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March 24 2011 - Flagstaff
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I look on Trip Advisor a lot for my vacation planning, i read the reviews. They have no way of telling if someone actually stayed in the hotel or not.
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March 25 2011
Profile picture for 203K Specialist

Which is more likely to be actual consumer feedback?

A positive review?

or

A negative review?

I have seen more than a few positive reviews faked...Aside from competition sabotage (which is pathetic) the negative reviews are real!

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March 25 2011
why would you ignore the positive reviews?

I've been to hotels, etc that had a lot of positive reviews (travelocity, etc) and they lived up to the reviews. I fail to see any difference here.
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March 25 2011
Profile picture for 203K Specialist
Ignore the positive reviews and pay attention to the negative ones.  No One would fake a negative review.  Pay attention to how the lender responds to the negative review.  I personally feel you can learn a lot about an individual based on how they react to negative feedback.  No one is perfect!
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March 25 2011
Each review request an address from that user. Addresses are then cross-referenced for legitimacy.
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March 24 2011
Profile picture for daveskow
interesting question..that question / debate  has been an ongoing topic since this site started .....many lenders have been caught and removed from site  which tells me that it does occur and I am guessing that  many are not caught / noticed
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March 24 2011
 

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