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Selling FSBO is not difficult, I have sold 5 of my own houses and properties. I have helped 6 friends sell their own homes. Zillow has been very effective for three of my friends, especially when announcing the open houses, THE single most important selling opportunity, period. Yes, you have more work to do, but a good book on Amazon on FSBO and you will have most of what you need. You can also get on forums that support FSBO and get help if you need it. Remember, follow up studies, the satisfaction numbers are distributed in two big piles of satisfied vs. not satisfied. The Not Satisfied is twice as large as Satisfied. Follow the incentives, an RA wants a deal no matter what. A 5% increase in price on a $200,000 that takes them extra effort only nets them $600 vs. $12,000. That's why in studies by three different investigators, RA's advised sellers to take the 1.2th offer (remember this is over 2000 RA's in 3 markets) vs. the 2.4th offer when they sold their own properties. You pay both ways with an RA because the incentives are misaligned. As for the nice little cartoons RA's like to wave around. There has been only ONE preliminary study by an economist at Emory that actually went out into the field and gathered data from FSBOs. The information shown by the Nation RE Assoc gathers data from failed FSBO's and from cherry picked results. The prelimnary study estimated that educated FSBO's when paired to RA sales of similar market/value actually made about 10% more as they generally sold the 2.1st offer and had no RA costs.This is not to say that saving 6% -9% is always the major point. You may have many valid reasons to use an RA. Just don't let misleading statements make the decision. In any case if you are well educated as a FSBO you are in a much better position to negotiate with RA's and evaluate RA performance.
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