Profile picture for taza
  • taza
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How effective is Craigslist for marketing single family rental homes?

This might come across as a stupid question to some of us - How effective is Craigslist for marketing single family rental homes? Our property manager thinks Craigslist creates more hassles and does not generate any qualified lead and can also lead to theft. Please share your thoughts and experiences. Appreciate this!
  • February 18 2012 - Peoria
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Answers (5)

Profile picture for Bruce Cadden

It's the number one entity on the planet for listing rentals. Single family homes, apartments, condo's- whatever!

You have to have a decent add and do your due dilegence in screening responses. Yes, you can and do get some garbage, however, the success far outweighs any negatives.

Coupled with an add from Postlets, it's a simple free tool to be taken advantage of.

  • February 22 2012
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I have had excellent success with my rental in Surprise AZ. Before Craigslist I would spend money on local newspaper ads and MLS but the leads were sparse. Like any source you still need to screen prospective tenants for suitability but the bottom line is more people like and use Craigslist because it is user friendly and free. Hope this helps.
Chris Spalding
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  • February 21 2012
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Very effective for rentals. However, I have found you get the best and worst renters off there, so do screen carefully.
  • February 19 2012
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Profile picture for user4244514
Craigslist can be the best tool in your arsenal for finding qualified renters.  But here's the deal...depending on much screening you want to do you have to change up your ad style. 

Meaning if you want the ad to do the screening then you need to put as much information as possible on the ads with all the pictures.

A word on pictures...never use pictures that would give someone the feeling that the house is vacant.  You want it to look like someone is  currently there.

If someone is looking to build a renters list to be able to fill more than just one property then you should use a text type add with a few bullet points about the property and a link to a website so they can see all the properties that you have to offer.This way if they aren't interested in the one you have they might find another property you are trying to fill.  Or you might have a free report for them to sign up for - this will build a renters list for you to market to.

Will you get some crazies?...  YES, but you will also get good qualified renters.  My thoughts are ... the bigger the pool to select from the better my odds are to find a good tenant.
Yates
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  • February 19 2012
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Profile picture for Caveat Emptor
Its probably the single most effective tool(free or otherwise) out there and on average 10x as useful as using a realtor who isn't also associated with a property manager. what are they suggesting to you? just using a sign in the front yard? yeah, super quality control on those leads.

That said, you do need to be careful as craigslist is used by practically EVERYONE looking to rent.
  • February 18 2012
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