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How to make your buyer feel as comfortable as possible...

Profile picture for FrancescoM
Real Estate Agent

View my 65 listings

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Since October 2009

1) Know exactly what he/she wants and show them only what they want

2) Do numerous comparables of the area, what homes sold for etc..(the more they feel comfortable with the numbers the better)

3) smile and make them laugh

4) when viewing properties, view them as if they are for yourself, this gives a sense of togetherness that you are in the process with them, not just a guy or gal waiting for a commission check.

hope this helps
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April 16 - US
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Profile picture for CHUTTA
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Since October 2009

nvchaz,

I agree with most of your points only replying to those that I would add something too.

Second,

Don't smooze me. This is not a social event I am looking forward to and don't invite me to bar-b-ques and to meet your wife or hob-nob over cocktails. I've got my own friends and you got yours and let's leave it at that.
 What you are missing is that there is a large majority of Buyers/Sellers who want to be included in the comunity, to meet the wife, hob nob, etc.  You see this more in the resort and second home market in which people do not know each other.  But you also see it with relocations. 
 

Fifth and most important,

Find me the good deals. You're supposed to be the hot-shot -- so dig a little and find me something nice. You supposedly have the contacts and the resources to suss the good deals -- so bring 'em to me and you will have a client for life. Why should I scour the MLS and call your attention to good deals? Why don't you surprize me with deals I couldn't find on my own?
What's a good deal.  IMO there are no good deals listed on local MLS, the good deals are in knowing Seller situations and trending in local markets and then crafting your approach in getting the "good deal".  I always here people tell me I found a "great deal"... lately what is a "great deal" to the public is still retail in my mind.
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April 17
Profile picture for FrancescoM
Real Estate Agent

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hey sunny view your absolutely right, i remember that movie, it was a good one, and your right about the fact that if I see something ugly just say it! dont sell it up or anything like that.

I do exactly that and teach all my buyers agents to do the same.

I even go as far as passing a house and if i dont like it just pass it, unless of course my client really wanted to see it...otherwise i will just say next if i didnt like the outside and would state, this is UGLY
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April 21
Profile picture for White Picture
Contributions: 1898
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Since March 2009

* Go look for the house with wide and leather seats car. ( better if new car )
* breakfast and Coffee in morning, lunch in afternoon.
* Look  for many houses as possible.
* Don't talk too much, Talk as needed only.
* Promise give 1% back to the buyer.
* If the house price is $100,000 and the buyer want to offer $95,000, advice to her that "make the offer for $92,000 only"
* Don't make them laugh, You laugh when them talk ! ( no matter what is matter )
* ( option ) At end of tour, hire the professional massage for the buyer ( you pay ), if impossible, do it by yourself, i don't thing the buyer gonna care ;-)
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April 20
Profile picture for sunnyview
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Since January 2009

Maybe I'm the exception as a client, but I am not big on the schmooze and I sure don't need my agent to be my friend callikng me about a house they saw that my son might like. I appreciate agents that are knowledgeable about their area and able to offer insight that I do not have about the house or area. Past that, I want to have space to decide. I think that is the main mistake that some agents make when they show houses both to their own clients and at open houses. They shadow the clients somewhat like Annette Benning's character Caroline did in American Beauty and suggest solutions even if one was not requested. If the wallpaper is ugly, I appreciate an agent with the courage to say "Wow 1960 called wanting to know where their wallpaper was. Now we know where it ran to." instead of a cheesy "How nice that the house is all original, you can add your own touches to make it you home." You don't have to hack on the sort comings of a house, but polishing a bad feature is plain silly. I want honesty, intelligence and market insight, not just friendly salesmanship. Again, maybe I am the exception as a client.
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April 20
Profile picture for danno1991

nvchaz,
  I like the way you think. I have an agent that showed us a few things in our area back in November. They were all over priced "wish lists" for sellers. A few days ago she dropped us an e-mail "Hey guys, good deal are out there, it's a buyer's market, interest rates are low, let's go look at some homes!!". Then proceeded to send us a list of the same old, over priced homes we looked at 6 months ago.  

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April 20
Profile picture for FrancescoM
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also..

this IS in the right section.  Buying process I think constitutes how to handle buyers.

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April 20
Profile picture for FrancescoM
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to all these people that like to consistenly bash everything on zillow...

you might take "smile and make them laugh" in a narcissistic way, however Im saying all my points in a professional and nice way.

thanks to everyone else with something positive to say.
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April 20
Profile picture for brtlmj
8) Assure them that "you researched this" and that "they can do this"!

link

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April 17
Profile picture for nvchaz
Contributions: 1617
Michele, read the thread and get a clue.

If I need charm and a smile I'll watch American Talent Scouts or whatever.

[inappropriate comment, removed by moderator]
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April 17
Profile picture for klarek the realist
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"It always surprises me when agents don't keep their buyer's needs in mind.  For some of us, it really is more than a paycheck!"

I'm sure.
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April 17
Thanks Francesco!  It always surprises me when agents don't keep their buyer's needs in mind.  For some of us, it really is more than a paycheck!
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April 17
Profile picture for Bette Defarm
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I'm guessing Francesco will make sure to post in the correct section next time (Could he have possibly meant to post this in Buyers)? Sheesh, how embarrassing....
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April 17
Profile picture for klarek the realist
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"smile and make them laugh"

Did you steal that from "How to Pick Up Chicks: For Dummies"?  Do you treat all your clients like prey?
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April 17
Profile picture for Caveat Emptor
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i'm always most comfortable when participating in a public teabagging on tax day.
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April 17

Massage anyone?? sounds good to me ;-)

Communication.... keep your buyer aware of what is going on especially once the offer is placed. A quick email goes a long way to keeping your buyer satisfied that you are on top of things.

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April 17
Profile picture for nvchaz
Contributions: 1617
First thing:

I'd like my REA to know more about real estate than I do since that's not my line of work and I suppose that is yours. As soon as I teach you something, your value lessens. You're supposed to teach me and that's what I hire you for.

Second,

Don't smooze me. This is not a social event I am looking forward to and don't invite me to bar-b-ques and to meet your wife or hob-nob over cocktails. I've got my own friends and you got yours and let's leave it at that.

Third,

Don't try to convince me you're working in my best interests when we both know we're both working in our own best interests. Believe me, I respect that, and I know you gotta make a buck. But don't steer me to $299K homes when I'm looking at $120K homes -- just tell me you're looking for the big slam and I'll do some leg work on my own or find another realtor.

Fourth,

Don't think I am stupid just because I don't live in your world. As far as I'm concerned, your world is so far gone that your condescenion is welcome, but it certainly won't inspire confidence in working with you as a business partner.

Fifth and most important,

Find me the good deals. You're supposed to be the hot-shot -- so dig a little and find me something nice. You supposedly have the contacts and the resources to suss the good deals -- so bring 'em to me and you will have a client for life. Why should I scour the MLS and call your attention to good deals? Why don't you surprize me with deals I couldn't find on my own?
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April 16
Profile picture for pwildcon
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How about delivering solid imput, point out the things a buyer may not notice or 'want to notice' negative and positive..

When working with investors, crunch the numbers hard, know the market, how a recession will affect the rental pool good and bad... advise them to speak with their financial advisor and tax advisor...

But in the end, do what the buyer wants, in the end it is their money and their eventual profits and desires...
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April 16
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The Leonardo Team

Palm Springs

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Since October 2009

lol some of the answers in here are really very spirited...to say the least...anyways i agree with your ideas about how to deal with buyers. One thing i would add tho is to make sure they are qualified and show them only what they can afford.
Cheers
[content removed by moderator for being self promotional]
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April 16
Profile picture for azrob
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7) [deleted by moderators for being inappropriate] pasa, put up that lady Realtor's photos again!
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April 16
Profile picture for nvchaz
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#3 and #4 are BS and turn me off. I don't want a buddy or a friend and I'll crack my own jokes, thank you. This is not a social event it is business.
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April 16
Profile picture for Caveat Emptor
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6) take them for drinks after each showing...?
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April 16
Profile picture for K101
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5) Foot rub.  Trust me on this.
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April 16
 

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