I am working on a personal brochure. What are some of the most effective items to put in it?

Profile picture for Donny Carter
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February 23 2009 - Monrovia
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Answers (3)

Profile picture for sunnyview
I actually just read a study that said that promotional materials that included quotes or short complimentary anecdotes from clients were very effective and tended to get great weight from prospective clients. I also think that it's important that your promotional materials sound and "look" like you so that they are a solid honest representation of what your bring to a client. I think that honesty always makes people feel more at ease and more likely to call back.
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February 28 2009
Profile picture for Monrovia21
I have always asked the agents I consult with to draw from their relevant experiences in the past and how these can help their client gain an advantage in a transaction.

Ultimately, the brochure is about the value you bring to the table.

Also, have a section where you talk about you on a personal level. Real Estate is an emotional business and oftern consumers will lean towards a person they feel they know.

This is an example of a profile I've helped an agent with: http://www.century21.com/agent/index.jsp?id=10832226
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February 26 2009
Profile picture for girouard property RE

Tell the truth: list your achievments and give something to the community

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February 26 2009
 

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