Profile picture for AmyParkerCavallini

I want to put a For Sale By Owner sign in my yard. Can I put "Zillow.com" on it?

  • August 29 - Seaford
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Answers (3)

Profile picture for blue screen exile
This question has been asked before, especially when Zillow had a "Zillow store" and sold Zillow branded items like mugs and Tee-shirts.

Zillow provided two contradictory answers, but both answers are likely correct.  You cannot use Zillow's registered trade name in any manor that implies an "endorsement" by Zillow, or implies that Zillow is the party selling the house...  But you can provide a link to Zillow, and a "see listing on Zillow.com".

Zillow still offers no stickers nor signs, and their "store" is gone now.  They still have some miscellaneous Zillow branded stuff, but no stickers nor signs.

If you are doing a customer sign with a "see listing on Zillow.com", you may also want to add a QR code to the sign with the URL for the details page.

That way, when someone driving by it snaps a photo of it with their smart phone or tablet, their device immediately opens the specific home details page.

Zillow also has a page for properly using their registered trademark and logo:
http://www.zillow.com/howto/api/BrandingRequirements.htm#zillowlogo
  • August 29
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Profile picture for Dunes ..
If you have "View property info at Zillow. com" or something in that vein then I certainly don't see why anyone should care...

I've personally seen the "View photos/Property/Purchase info on Zillow.com" kind of thing on ads/flyers and signs in 4 different states now..FSBO's and also on some RE Agency/Agent signs/flyers
Point is..ya wouldn't be the first to try and gain more exposure and/or provide more info to potential buyers by directing people to Zillow to find more details/info

  • August 29
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Profile picture for Rebecca Marvel
Sure, why not?
  • August 29
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