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Immediate Occupancy!

I have six listings that are ready to immediate occupancy! I am getting some showings, but no offers. Now what?
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July 11 2007 - US

Replies (8)

Profile picture for CashRightAway
Almost nation wide we are in a buyers market. My first few suggestions would be to check your listings for accuracy. Is it livable sqfootage? Is it really a den that can be converted to a bed room or is it really a bed room? How up to date are the kitchen and bathrooms. How do the houses make you feel? Most people buy homes based on feeling rather than logic. Have an open house in your most expensive one, when people ask what else you've got present the cheaper ones. How are the houses set up, do they have props set up nicely? The thing is you have to be extremely proactive to attrac buyers in a buyers market. You can also try to bribe the buyer's agent with a commision share if your brokerage allows it.
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July 11 2007
Profile picture for spencer
Contributions: 1344
Zillow All-Star

Since December 2008

djsappraiser - sorry to hear that your listings aren't moving.
This is obviously a little self-serving (since I work @ Zillow), but you should consider buying EZAds for your listings.
Let me explain --
I clicked through on your screenname and went to your profile page (http://www.zillow.com/profile/djsappraiser) and then went to see your listings from there. Frankly, they don't have very many pageviews. This listing (http://www.zillow.com/HomeDetails.htm?zprop=2146991862) for example only has 28 pageviews wheras its whole zip code (55204) has over 39,000 views on Zillow. You can see the pageview info in the top portion of the home details page (above the photos) where we show it for all time, or at the bottom of the home details page where we also show it for the current month.
With EZAds, you can buy more exposure for your listings by purchasing ads in a specific zip code -- $0.01 each time the ad is shown. You can learn more here: https://www.zillow.com/ezads/MyAds.htm

Hope that's helpful.
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July 11 2007
Profile picture for Richard Federico
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Richard Federico

Clermont, Fl

Real Estate Agent
Contributions: 39
That advice may be useful.
As an agents, do a thorough check of what has sold recently. Not just at CMA time, but frequently. This is one of the few facts that matter in this market. Let your sellers know that they and you are not in control of any market. A home is Only worth what a buyer is willing to pay for it. You may just be priced above that level.
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July 12 2007
I agree with Richard and would like to add that the markets right now take more than competitive prices. In the San Francisco Bay Area, for example, many sellers are giving 50-100% closing cost credits, Big Screen TVs, and other creative incentives to bring attention to their house. I would suggest that you take a look at other incentives you can offer buyers other than price. Price is important, but sometimes it just takes something more. Best of luck to you.

Wolfgang Croskey
(925) 219-8488 Office
(925) 759-2906 Cell
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July 12 2007
Profile picture for smartlegacy
Real Estate Agent

View my 3 listings

Contributions: 175
Here are some of my pricing rules.

if you are getting showing, this means that the properties are priced right. If you were not getting showing, that would mean that on paper your listings are not attractive and out of the range of the comps (too high).

Now, since people are showing, let's look at the homes and try to see if there is anything that might be turning people off?

Are you following up with showing agents, and potential buyers? Feedback would be very useful in this situation.
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July 12 2007
Profile picture for ldierkes
Real Estate Agent
Contributions: 86
Spencer, do you have any figures for results with ez-ads?
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July 14 2007
ldierkes -

Please also check on this thread: http://www.zillow.com/forum/site/ViewThread.htm?tid=568, which is the more appropriate place for future discussion postings related to ez-ads.
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July 24 2007
Profile picture for doschenkel
There was a home in are area about 5 years ago and they raffled it off. They sold the tickets for a $1 and sold as many as they needed to pay it off and then they picked a winner and they got the house for how ever many $1 tickets. It was made very clear to all the people buying the tickets that if they did not sell enough tickets they would get there money back. The local news advertised it and the house was sold and paid off. The house was in the $130k range.
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August 26 2007
 

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