In your experience - what is the best thing an agent can do to market themselves?

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January 28 - Ann Arbor Township
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Answers (10)

Best Answer
Profile picture for NicholasRibeiro
Great service and an online presence. I have started having all my clients write a review on me on zillow here right at settlement.
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January 28
Nicholas's answer is short and sweet and nails it well. I guess what I would add is be out there talking to people and try to be involved socially with people who have used you. Having a Client appreciation night or helping someone who just bought from you with their housewarming party, etc. Online reviews are great and I also beleive in getting them but meeting someone face to face and being introduced by a happy client is tough to top.
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February 01
Profile picture for Justin_Lindsey
The best advice I could pass on is to watch the Real Estate show Selling LA and Selling NY on HG Tv......take note about what those agents do, how they act, etc. and make sure that you never do any of it.

Seriously though, you should find a balance between effective online social networking, modern technology, and old school networking. I've also been trying to figure out how to get Real Estate in literally every single conversation with family all the way to people in the checkout line in Target.

Then, like others have said, great experience and service.
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January 30
Profile picture for DrewMeyers
Offer amazing amazing client experience and service.
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January 29
Allison, I think what everyone has said is great, but the key to our success has been online marketing via SSM. ( I am in no way marketing me or my company) In my home town over 40% of the population rent, and homes are very cheap. We contibute to many online REI forums giving advise, buying banner ads with the forums we hang out on, and blogging. There are many national and international investors looking for turn-key cash flowing properties in these forums. With the market conditions and available homes for sale, we are able to buy, rehab, and sell properties to investors out of state. Also, from time to time we get refferals from them and from linking our website to other sites that we are a part of. Lastly, I have spoken at our local REI club, and  participated in small events that the club will hold from one time or another. I've market myself in such a way to be known to have buyers looking for property.I get calls from a few local agents and wholesalers with property for sale in the areas that I farm. I hope this helps!
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January 29
Profile picture for the_country_hick
For an online presence look at the thread below. It gives some solid advise.

Simple ideas every realtor and other professionals on zillow should follow to get a great reputation
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January 28
Profile picture for Alan Grizzle

Good service. Nothing is better than having someone tell their friends and family to call you.

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January 28
Profile picture for Mack McCoy
I think you have to think backward, Allison, and figure out who you want to market to - as specifically as possible - and then think about ways to reach them.

All the best,
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January 28
Profile picture for Caveat Emptor
Demonstrate broad knowledge and deep understanding that exceeds what is forced down your throat my NAR.
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January 28
Profile picture for Wes Black
Exceed the expectations of every client you help and word of mouth will bring you referrals.
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January 28
 

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