Is Realtor.com the marketing giant today, or has it been replaced by other on line real estate sites

Profile picture for Wes Black
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February 02 - Staten Island
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Answers (9)

Profile picture for RealtorTampaBay
After the MLS...Realtor.com seems to have more reliable information. But Zillow seems to be more user friendly with the everyday consumer. I get more questions and conversations from clients and potential clients with regard to Zillow...Zillow seems to come up first in conversation. Rarely does a consumer mention Trulia in conversation...but theres not a day that goes by when someone doesn't mention Zillow in some form of housing conversation.
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February 02
Profile picture for the_country_hick
I get daily updates from realtor.com as they have the most complete database of MLS listed houses available to a nonprofessional.

Except to look at an individual listing I never go on the site. Their heavy flash based interface and moving picture show just makes my computer unusable.

I wish other sites like this one had as good a database so I could never use that site again.

Of course www.forsalebyowner.com is also visited with a few others like realtybid.com.
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February 02
Different people use the major real estate sites for many different reasons.  Realtor.com seems to be more accurate overall, but it seems to be less known amongst the younger generation.

When my clients find homes they love, they tend to check them out on every real estate website available since the major sites display somewhat different information. 

Trulia seems to be growing quickly and the site is technically reliable compared to Zillow. Trulia is testing "home estimates" in major cities and once that expands to all of the US (if it does), I think it might take over!
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February 02
Profile picture for ConnieK_Oklahoma

my personal experience for my listings has been that the view ratio on Realtor.com is well over 10 times the view ratio of listings on zillow.

however...the leads I get from Realtor.com have NEVER in 7 years turned out to be a real customer, where most of them from zillow are.  something to be said for quality over quantity
  
Realtor.com is a bit deceitful in how the capture a consumer's information and make it a lead.  If they ever learn NOT to do that I think they will be more effective.  If a consumer wants a CMA on their house and they ask for it on realtor.com they are presented with it as if it's going to just happen online right then but they have to go through a contact information gathering process and then get an automated email back.   If same customer wants to do that on here, they click an agent's face and request a CMA and only had to divulge their email address.  So if they do provide their name and phone number, it's more likely a legitimate request and they aren't irritated with how they got to you.  Realtor.com doesn't see it as deceitful I am sure, Realtor.com is working from an agent's perspective to capture info.  Zillow is operating from consumer's perspective more than from agents - or there seems to be more balance.  Realtor.com might dominate but there is "danger in the comfort zone" and they need to look around and figure that out. 

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February 02
Profile picture for hpvanc
I'm going to guess based on Tug's analysis, that agents aren't pushing for their customers to use of Zillow (or Trulia for that matter), but are following potential customers there to get their attention.

Sounds to me like Zillow may be more than just an advertising outlet and may actually be a media company with content supported by advertising.
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February 02
Profile picture for blub blub blub
Nice timeline Mr.War Sir.

Now do one for Dunkin Doughnuts coffee vs. Starbucks
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February 02
Profile picture for Tug of War


2006
Zillow gives agents and owners the ability to post homes for Sale..Make me Move


Realtor.com #1 by far..unchallenged
Agents Money goes there..
Not much concern about Zillow

2007 Zillow
March 4.. 50,000 homes posted for sale
April 3 Forum started
July 19 ..250,000 homes posted for Sale

Realtor.com #1..unchallenged
Agents Money goes there..
Not much concern about Zillow

2008 Zillow
Feb 14..1,000,000 homes posted
April 2...ZMM begins
Nov 23...Zillow tops 3 million for sale listings

Realtor.com #1..other Sites gain views but still far ahead
Agents Money goes there..
A lot of talk about about Zillow ..most not favorable

2009  Zillow
Averaging 8.3 million unique users for the first six months of 2009, which is an increase of 67 percent year-over-year.

Realtor.com #1..other Sites gain views but still far ahead
Agents Money goes there..
A lot of talk about about Zillow ..most not favorable

2010
Sept 2..New Record for unique visitors..12.5 million
Dec 2..Begins Agent Reviews

Realtor.com #1..other Sites gain views but still ahead


2011 Zillow valued at over $500 million
Unique Users 24.2 Million for month of Nov.
Yahoo/Zillow ...Agents money goes where?

2012..?????

Zillow Timeline
http://www.zillow.com/wikipages/Zillow-Timeline/


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February 02
Realtor.com still has the most reliable and updated information for homes listed on the MLS.
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February 02
Profile picture for Pat Pribisko
As you know, today there are many marketing sites for residential real estate.  You really need to do your own research re the source of your leads and clients to determine which sites are bringing business to you. 
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February 02
 

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