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1.Has Lead Generation ever worked for any of you proffessionals?
2.Also Print seems to be the aged advertiser. Do You Agree?
3.Is the future going to be strictly concentrateing on the Internet?
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Lead Generation Future - Internet. Realtors should present themselves everywhere they can to generate leads. With blogging, social networking (like here on Zillow) will improve their business exposure.
Don’t over look past client follow up & your sphere.
The reason I ask is that I am thinking about cutting some print spending to focus on more internet exposure. I use virtually all blogging and/or social sites and have increased my volume to my website by 400%.
I strongly recomend you keep everything in place and expand your efforts as your income rises and you can afford more exposure. Comparing print to internet is like apples to bowling balls but both come with inherent positives and negatives. I think the important thing to remember is that advertising feeds of synergy. When the person who gets your flyer but never calls sees your name on facebook or zillow they recognize it and now you've planted that seed. Now they get your flyer again the next month and decide to give you a call. All forms of advertising work together to create a sort of brand awareness for you and your company. If print or mail advertising didn't work then all these successfull companies would be allocating 100% of their marketing budgets to the internet.
Hell, I just took a milion dollar listing from a call I got off a business card I tacke up on the message board of my buildings laundry room. I've gotten other huge clients from volunteering to speak to a group of young people about the process of buying property, starting conversations in the groccery store, and every other goofy way you can imagine.
Don't cut your budget!! If you cut off your arm you might not die but you certainly won't be at maximum efficiency...same with marketing. All the little parts work together to make you move forward.
Scott Great Advice, Thank You!!!
Here is a summary of what I'm currently doing
1) Postcards every month to my farm area with what has sold and what is for sale in their buildings
2) Presence on facebook, zillow, trulia, local newspaper websites, activerain, and of course my own website
3) Email blasts with helpful information (not always real estate related) 2-3 times a month
4) RSS feed promoted to my sphere of influence that contains helpful hints and mortgage rates provided by the lender I recomend (updated once a day)
That is just a very basic summary with a lot not included but I thin it shows that you have to diversify your strategy.
ohh and BLOG...BLOG BLOG BLOG BLOG BLOG. Blog on facebook, activerain, your local association's magainze site, anywhere you can. If you can hone your writing skills you'll catch people's attention and the possibilities are endless. One of the editors of the IAR magainze we get monthly came across something I'd written he found online and now I might get to write a few articles on advertising for IAR magainze which pretty much goes out to every realtor in IL. All from just being genuine and trying to share you knowledge and experiences.
The strategy you are following sounds good.
Scott has a great grasp on the Lead Generation Path all Realtor's should be taking. Although it is hard to be so diverse in marketing it is this premier focus that keeps the pipe full!!!
Best of Luck!
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Hard Head Agent, I think that Direct Mail is becoming a historical martketing tool. The newer generations have computers attached at their hips.
You have to find a way in!
Ignoring snail mail is a big mistake!! The capture rate is still 1-2% nationwide which is very good especially when you consider you're talking .1% for some internet based forms onf marketing.
It's all about "touches". If that person sees your ad on facebook then gets a mailer telling them what's sold in that building it just reinforces the idea in their mind that you've everywhere and successful enough to reach out to them in so many ways.
Yes internet marketing is where the future is at but there is nothing wrong with sticking with the classics so all your bases are covered. Not to mention, when it comes to sincereity in your approach nothing beats sending something hand-written through the mail. I actually pay people to hand address my mailer envelopes. Studies show something hand written in blue ink is 5 times more likely to be opened than something computer generated. My two cents!
In terms of lead generation do you means companies like Reply Real Estate or other similar companies? I have worked with several of these types of companies and can tell you they're pretty hit or miss and it's totally a numbers game. With leads costing $55 a pop or something like that it can get very expensive not to mention you'll spend a lot of time fighting over which leads are good and which aren't. Looking at your bank statement and seeing $500 in charges for descent leads that likely won't pan out is a tough concept for most realtors especially in this current economy.
I think it is a mixed bag -- internet, blogging, eFlyers, email blasts... then postcards, flyers, newspaper ads and of course, the hand-written note!
ahh the hand-written note, the most overlooked of network building. THat's a thumbs up for you!
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