Profile picture for The LaPeer Team

Looking for ideas...

We are making folders for our agents to give clients. Inside we'll have the paperwork specific to each person, and on the front, we'll have the company logo/info. However, the back side is blank at this time. I hate to miss out on an opportunity to inform/educate home buyers and sellers, but I am at a loss as to what info is important enough to be on the back, relevant to many people, and able to be organized so that it looks good. Any ideas or suggestions are appreciated.
  • December 29 2010 - US
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Answers (4)

I think the back of the folder is the best place to put your contact information.  Even if it is somewhere inside, it is likely that the folder will be closed most of the time, and the more your clients or potential clients see your name, the better!  Someone else mentioned checking with your local title or lender rep for co-marketing, and I have found this to be highly effective, as you both share in the cost and the benefit this way.
  • December 31 2010
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A lot of the title companies around here provide folders that have a place to record information related to the transaction (lender info, title company info, buyer/seller info) along with important dates.  Something like this:  http://www.filesource.com/proddetail.asp?sku=REX-11
  • December 29 2010
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Profile picture for Steve Thayer
Get a partner, ie your favorite mortgage broker or title company, to pay for folders in exchange for their logo and contact info on the back of the folder.
  • December 29 2010
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You could try putting a map of the area you serve and your office location on that map.
  • December 29 2010
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