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NAR objects to 'Today' show report on sales 'tricks'

Inman News...June 2, 2011

"NAR objects to 'Today' show report on sales 'tricks'"

" National Association of Realtors President Ron Phipps says NBC's "Today" show unfairly disparaged Realtors and misled viewers in a segment that aired this week.

The segment, "House Hunting? Don't Fall for These Tricks," began with a discussion of the latest Standard & Poor's/Case-Shiller National Home Price Index, which showed home prices "double dipping" in the first quarter.

"Today" show host Matt Lauer then launched into a discussion with former broker Barbara Corcoran about how information submitted by real estate agents in marketing a home in the multiple listing service (MLS) may be misleading to consumers." Link





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June 02 2011 - Seattle
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Wow...Sounds like Matt Lauer got screwed on his last home purchase.

I think the tone was a bit shrill on the part of Mr. Lauer and the end of the piece was kind of silly.

And I seriously doubt that consumers (1) buy a home just from the photos - never setting foot in the house and (2) consumers are as dumb as Mr. Lauer seems to believe.

Overall seemed like they were trying to make buttercream bon bons out of stale Tootsie rolls.

http://www.msnbc.msn.com/id/21134540/vp/43222339#43222339
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June 02 2011
Profile picture for Dunes....
Perhaps Michael but it was the Nationally known Broker/ex-Broker? providing the answers..answers to the same questions/complaints we've seen here and Trulia on occassion..

Seems to me Nar's beef lies more with her if they feel the piece was negative plus I think Many Many Agents are guilty of thinking consumers are dumb....If the Nar president does get to respond I believe he will display much more of a "Consumers are Dumb" belief than Matt Lauer ever would or does







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June 02 2011
Profile picture for hpvanc
Often times great marketing  = bad business practice.  The piece merely exposed a few tactics but still painted Realtors® in a positive light, ironically a much more positive view than what I hear in the forums and on the street.  The particular tactics are constantly discussed and complained about in the online forums, so I'm not sure anyone that understands the message does not already know it.

Unfortunately the tactics must work or Realtors® would not be so committed to their effort of trying to perpetrate said tactics.  Look how many agents on the forums get up in arms when called on the tactics, a competing site actually deletes the posts and discussions that point it out.  My agent was not very happy when I pointed them out to her face either.
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June 02 2011
Profile picture for the_country_hick
Somehow I think I could have hit this a lot harder than Matt did.

Yes, some people do buy a house sight unseen. They are moving from one part of the country to another and need something fast. I talked to one person who did just that. It could be a rare exception but it does happen.

The end of the segment left off a lot of misleading RE terms that could be explained.
As some examples 

Cozy. <--- That means you better not try to turn around. You will run into something.

At this price this house won't last. <--- at any price the house will fall apart.

Have to see to appreciate. <--- It is so ugly if you never go inside you will not believe it could be livable.
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June 02 2011
Bad public relations move by NAR.  It just drives more publicity to a story that they didn't like.  They should've just let it slide.
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June 09 2011
Profile picture for sunnyview
Letting it slide would have smart or offering NBC an "expert" from the NAR to help buyers avoid buying issues or find solid information on buying would have been a smart move too.
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June 09 2011
Profile picture for Dunes....
Maybe they will SLAP Matt Lauer with a Disciplinary Hearing ;)
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June 09 2011
Ha.  I'm sure journalists must have a different standard of ethics.
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June 09 2011
Profile picture for Dunes....

Sam I meant for violating the Realtor Code of Ethics

Blogger says Realtors lie, gets slapped with disciplinary hearing

Realtors...Educating the Public with Disciplinary Hearings to help Protect the Consumer ;)...Buy Now!

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June 09 2011

I know.  I'd just like to see the journalist's code of ethics written down somewhere.  That's another topic.

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June 09 2011
Profile picture for Dunes....
I do suppose it would be entertaining if they had a Make-Believe Code of Ethics written down like Realtors do....

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June 09 2011
Profile picture for Pasadenan
They do; and I've seen part of it published somewhere; and boy do they complain about internet blogger news outlets that don't abide by their standards!

And of course the journalists don't hold to the standards they claim either.

It has something to do with:
1) verifying information prior to publishing; checking "facts"
2) quoting sources, except when anonymous for the protection of the source; but still reference the source.
3) Not plagiarizing; but doing one's own work, or properly citing the work of others.
4) Not editorializing, unless it is specifically noted as an editorial piece.
5) Meeting the publishing deadlines
6) Providing opposing views or dissenting opinions.
7) Protecting ones' sources from harassment and legal abuse.
8) Not staging events just to create "news".
9) Being an "objective" observer; not a "participant".
10) Getting the details; not being just superficial.
11) Doing what it takes to be as accurate and timely as possible, and getting the "story" on time for the publication.
12) Not breaking laws to get the story.
13) Not endangering other people just for the sake of the publication.
14) Using proper grammar and good writing standards/practices.
15) Avoiding libel and vulgar (semi censored) language (except weekly publications can use some vulgarity if it sells their publications, especially in the editorials).
16) Getting the story published "first" if one can reasonably confirm the details.
17) Minimizing redundant words to maximize content in minimal space
18) Checking spelling before publication.
19) Compelling titles, and forward moving writing style to engage readers and keep their attention through the end.  (Titles are always done by the editor or publisher instead though).
20) Avoid upsetting your financial backers/advertisers.
21) Sell your advertisers' products
22) Provide a conclusion to each article, without an editorial statement.
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June 09 2011
Profile picture for Dunes....
Google "Journalist Code of Ethics"..you'll find several from different Journalist org./societies ect...

Th Ethical person knows what they shouldn't do..The Moral person does not do it
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June 09 2011
There definitely is a problem with Realtors playing games with the Days on Market clock.
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July 31 2011
 
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