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What's the best way to build my client list and market my company on a limited budget .
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October 20 2013 - Woodstock
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Leg work. It's always free.
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October 20 2013
Door knocking and cold calling is a good start.  Time consuming, but it's inexpensive. 
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October 20 2013

All of your friends, family and acquaintances should know you're in real estate. You may hear this referred to as "working your sphere of influence".

Door Knocking (I love Bill Nasby's system)

Here's the script…

a-       Introduction = "Tanya here from Exit Realty"

1.-       When are you planning to move?

2.       How long have you lived here?

3.       Where did you move from?

4.       If you were to move, where would that be?

5.         When will that be?

 

Know your market and door knock or cold call "your farm" consistently with follow up.

Be involved with your community.

 

Network with other agents outside of your area through classes, conventions, associations because the agents in your area are cooperative competitors.

Be prepared for a tough first year.

 

Be an excellent agent to work with and other agents who can't make it may remember you and refer business to you.

Wishing you much luck for success.
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October 20 2013
Knock on door to introduce yourself to the home owners in your farm.  That is the most effective way and only involves sweat equity
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October 20 2013
Profile picture for JohnWilt

Talk to a couple of 'producers' in your office and offer to sit an open house. Different areas and price ranges too. Make sure you work something out with the listing agent that anyone coming in the place is your lead.  Maybe even offer to pay the listing agent $200 referral upon any closing.  Most sellers think open houses are needed.  Most agents that are producers don't have the time to sit them and use their buyers agents or at least would like to have more open houses for their listings anyway.  Make a sign up sheet with name, email etc or ask the listing agent how they normally run it.  I am sure they would help with that. 

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October 21 2013
You may want to get a copy of Guerila Marketing from the library.
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October 21 2013
Word of mouth and referrals is the best way to get your name out there! I am one of those Realtors that limits my marketing budget because I just don't see the sense in wasting money where it doesn't work! Use your social media outlets... Knocking on doors (Farming).... and place your business cards ALL OVER TOWN!!!! Good Luck!
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October 21 2013
As mentioned below, "work your sphere of influence" and always come from contribution....Ask how you can help them in any way, not just in real estate. Be social every chance you get.
Follow the 80/20 rule: That 80% of your income will come from 20% of your efforts. Spend 80% of your time doing the 20% of the work that generates business (like generating leads, showing/listing properties, writing contracts). Spend little time doing anything else that does not generate leads or business.
Remember that you are not in the real estate business, you are in the lead generating business that happens to focus on real estate. Call cancelled or expired listings. Be prepared with good scripts for those phone calls. Good scripts are easy to find through your office's classes or other agents in your office. Memorize and internalize those scripts. Practice them every day with a partner.
Don't market your company unless YOU are the company. People will buy YOU, not your company.
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October 21 2013
Yes, sphere of influence.  Make sure everyone you know knows that you are an agent now.  Co-workers, church members, friends, neighbors, etc. 
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October 21 2013
And also keep reminding people that you are in Real Estate even after the first time. With the fallout we have in our industry, its almost assumed by the public that you may leave the industry.

Best of luck to you!! Let me know if I can be of any help!

Michael
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October 27 2013
Be active in your community, be visible in your community ... and let everyone know what you do.  Don't be shy -- tell your dentist, doctor, paperboy, relatives, friends and your sphere of influence.  Oh, don't forget to ask them to help you with referrals.  And most important, keep a positive outlook - it's tough out there some days!  

Good luck!

Kathleen Fineman
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October 27 2013
knock on doors , open houses , mailings , signs with your picture ,flyers at local shops . Every where you can get your face do it . Im not a fan of cold calls . People need to see your face  
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October 27 2013
Sphere of Influence, let everyone you know and are related to know you are in the business. Talk to local builders and see if you can get to know them. I used to pull up to a work site with coffee and donuts, then before long i had builders calling me to list thier developments. just a few thoughts. hope that helps.
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October 27 2013
 
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