Online Lead/Contact Conversions

Profile picture for bradandersohn
What are the best practices for lead/contact conversion from online prospects?  When you receive a contact on Zillow, what is your next step or best technique to convert them to potential clients?
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November 10 2011 - US

Replies (4)

Profile picture for Brian Whitten
I have found that the faster I reply to them, the better my chances are of converting.  I used to only go through my leads at the end of the day, now I call them throughout the day and my conversion rate has probably doubled!
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November 10 2011
Profile picture for Pasadenan
I think the best practice is just to get the lead out of the homes entirely.

Trying to convert lead to gold never did work that well and cannot ever be a successful endeavor.
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November 10 2011
Profile picture for bradandersohn
I have been told by so many that the fastest responses convert the most leads.  Many agents tell me that by simply answering their phones, they are converting more contacts to clients.
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November 15 2011
Completely disagree with Pasadenan. Converting online leads is all I do and it does take practice. I not only convert branded leads(leads that know their contacting an agent) I also convert with very good success unbranded leads (leads that come in from less branded marketing). If you have a script that you can make fit to your personality and style, converting leads to an appointment is not hard. The problem most agents make is not asking the right questions in the right sequence and close for an appointment. Once the appointment is made your job gets a whole lot easier. Imagine getting 300 to 500 leads a month on a $1000 per month budget, and converting between 16 and 18%. It just takes some coaching and practice.
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February 11
 
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