Open House Advertising

Bob Robbins, "Bob Robbins"
- 5.0/5.0
- (7 reviews)
Contributions:82

I'm a Real Estate Professional and I have found that trying to advertise an open house is really expensive. I think a website like Zillow should feature an open house section for Professionals to advetise their open houses. There is not a national website that does this and the timing is fantastic. Advertising an OH in the newspaper is between $75 and $100. On line ads could be less than $10. I'm sure most professionals would agree with me. Bob Robbins, Winston-Salem, NC

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January 15 - US

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Replies (5)

wetdawgs
Contributions:26842

One can already add an opening house to a listing, and then users can search for open houses when they are filtering houses in the area. How would you like to see it enhanced?

To add an open house date to a listing, follow the steps below:

- Log in to your account and go the property address in question.
- Click the Edit you see under Description.
- Choose Add/edit open house dates.
- Enter the date and time and make sure you save the changes.

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January 15

Susanna Haynie, "Susanna Haynie"
- 4.9/5.0
- (2 reviews)
Contributions:6

Bob,
I assume you already have a sign next (or rider) to your sales sign with the OH information? OH signs on the corners of the neighborhood try to have 10 out. Keep extra as they tend to disappear.
Have you: Invited neighbors via postcard or flyers or personally?
Pinned info on neighborhood pin boards: coffees, grocery stores?
You could also use Postlets where your sales flyer is automatically syndicated to lots of other marketplaces. Use the 'usual' advertising platforms: Craigslist, backpage,Google Base,Yahoo Classifieds,Classifieds for Free, Recycler.com
Have you sent an email to everyone in your database and on Facebook?
This is what's popping up right away. I am sure there is more. I hope this helped.

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January 15

Pat Pribisko, "Pat Pribisko"
- 5.0/5.0
- (1 review)
Contributions:1426

Zillow already has an Open House function for each listing. I have a list of 8 sites that I use to advertise Open Houses. One of them is Craig's List. You need to look at all of the sites that are available to you for advertising your Open Houses, for no cost at all.

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January 15

Michael Emery, "MikeEmery"
- 0.0/5.0
- (no reviews)
Contributions:7298

I'm not aware of any agents that use print media to advertise their listings (other than high end homes and where the client insists) as 80 plus percent of buyers begin their buying process online.

Does your broker and / or local MLS have a web presence where the agent is allowed to post Open House listings?

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January 15

Wes Black
- 5.0/5.0
- (4 reviews)
Contributions:509

If I have an open house in Louisville, Ky that the target audience is seniors, I have been successful with placing an open house ad in Sunday home section. They do both Internet and paper searching.