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Questions about marketing material and lead generation using traditional media for real estate agent

I wanted to know what methods real estate agents are using for marketing /lead generation? Also how are you measuring the effectiveness of the campaign on internet/tv ads / radio ads/ billboard / news papers etc..
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July 15 - US
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Answers (1)

Lead generation is the scam put on real estate agents by websites. It's their way to reach down into your pocket for money. They sell you leads that are garbage, fake, not really looking, or children playing on the internet and then they sell the same ones to dozens of other agents -- but they don't tell you that.

Agents want to think there is a magic bullet of leads they need only pay for and then sell property to. Wishful thinking at best. They will part you with your money and after several you will see the light. Been there - done that and it was all a waste.
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July 15
 
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