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Sales Flyers Important?

edroseh
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We have an exterior Flyer Box for drive-by traffic but no one has ever called our agent. Is this usual? Our agent doesn't put our selling price on the flyer...says "priced to sell"...does this seem ridiculous to anyone else?

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September 20 2007 - US

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mpal
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mpal

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I don't know if it's ridiculous but the first thing that I want to know is the price of the property. It may be priced to sell, but to who? How do I know if I can afford it? I suppose it's one way to get a looker to call the agent but to me that's a hassle. Have any of the flyers been taken? You can always tell your agent that you want the price on them!

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September 20 2007

edroseh
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edroseh

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Thanks, mpal! Hundreds of flyers have been taken. On market for 20 months. We've come way down in price and that's when the agent started the "no price" thing.

I'm with you!

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September 20 2007

mpal
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mpal

Norwalk, ct

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This market is no fun!!! Wishing you the best of luck!

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September 20 2007

csslawrence
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csslawrence

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We went through the same issue. For some reason it appears they want someone to call for the price and then get them to come in is the way I understand this logic.

I'm with you. I want to know what it cost first and foremost. Then I'll take it to the next step.

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September 20 2007

Justyn Kearney, "Justyn Kearney"
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Justyn Kearney, "Justyn Kearney"

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Some agents do not put their price on the flyer, they want prospective buyers to call them. I disagree with this tactic. It is a way for the agent to possibly pick up a buyer more than trying to sell the home in question. Most people do not want the hassle. They need to know what the property is priced at to even consider it. In this market buyers are just not going to care following up. They need all pertinent information right there for their consideration.

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September 20 2007

mpal
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mpal

Norwalk, ct

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Also, Justyn, what if they agent doesn't answer the phone, then it goes to voice mail, I'm not leaving a message and waiting for a call back just to find out a price of a home :)

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September 20 2007

pinksandbaby
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pinksandbaby

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I have to agree about putting the price on. Maybe she's just worried that if you keep lowering it she'll have to make more? lol

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September 20 2007

sas912
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sas912

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Just a thought, but doesn't the failure to list the price send the subtle message, "if you have to ask, you can't afford it?" - that would be my thought.

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September 20 2007

dafnie
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dafnie

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If we do a drive by and there is no price that's the one we definately DO NOT call because we don't like that agent's tacktic.
Put the price on the flyer!!!

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September 20 2007

Alan May
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sas... I don't get that from the lack of price...

it's just what Justyn says... many agents are more interested in generating leads, than in getting your important information out to the buying public.

Nip that in the bud (or in this case, too late for a bud.. nip it in the bloom)

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September 20 2007

Daniel, "Dan_2007"
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Daniel, "Dan_2007"

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Sas, reading through the responses, that would be my thought exactly.

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September 20 2007

pinksandbaby
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pinksandbaby

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Almay, it's about selling the house, not getting leads for the agents. If the public wants the price (looks like from this post) than it should be listed.

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September 20 2007

pinksandbaby
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ooops, misread the post!

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September 20 2007

Alan May
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oh, I agree...

sorry I apparently didn't make that clear in my post...

by "nip it..." I meant call your agent, and tell them you want the price on the flyer... it's totally unacceptable for him/her to put his needs before yours!

(is that better?)

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September 20 2007

ldierkes
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ldierkes

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Interesting question ... Here's a different "take" on things to consider ...

When I started using "Talking Houses" about six months ago, they made an interesting suggestion. Give the BASICS ... price, sq ft, bedrooms, baths, and one or two HIGHLIGHTS of the home ... NOT a complete "tour" of the place. For example, if the home has a great kitchen, talk about that. But don't give EVERY DETAIL about the house. Why? As every agent can attest, buyers can latch onto something small (and seemingly insignificant) in a home and absolutely fall in love with the home because of it. Some things on their "must have" or "must not have" checklist suddenly don't matter.

Therefore, if you give a laundry-list of features, you might miss these buyers who might walk into your home and fall in love with it even though it doesn't have a [fill in the blank].

Now, I don't use this approach on all listings .... sometimes I put a full-blown detailed brochure out front, sometimes a "Talking House" and a "for sale" sign. Often I'll try BOTH approaches at different times and see what brings in the buyers at a particular home.

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September 20 2007

pinksandbaby
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pinksandbaby

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yes Almay, much! I 'got it' once I went back again... you know how slow and whiny I am...LOL

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September 20 2007

Justyn Kearney, "Justyn Kearney"
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Justyn Kearney, "Justyn Kearney"

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You are right to a point ldierkes. However these days, with buyers being so used to finding all pertinent information online, I think that tactic is getting more and more outruled by people wanting to do their research at home, and only go see a select few homes. More and more people are going away from seeing 20 homes to find the one. They don't want to go spend the time in the car.

Yes you want to leave some information to the imagination, but I do believe that all basic facts about the home needs to be made public, such as price, sq.ft, layout of the house, amount of beds/baths etc.

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September 20 2007

Justyn Kearney, "Justyn Kearney"
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Justyn Kearney, "Justyn Kearney"

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"don't want to spend the time in the car" that should read haha

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September 20 2007

ldierkes
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ldierkes

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Yes, Justyn, as I said ... INCLUDE the important basics, price, sq ft, beds/baths.

Also remember ... this is just in the Talking House OUT IN FRONT of the home ... for drive-bys. Online, in MLS, and everywhere else ALL the info is available.