Profile picture for buad0118

Selling to home buyers with teenagers

Does anyone have any particular tips on targeting home buyers with teenagers?

We have a larger, newer house, huge rec room with essentially a separate living area in the basement, complete with a separate two car garage.  The problem is the yard.  We live on a hill with a slope in the backyard.  There is just enough room for a swing set and porch, but the rest rolls downhill.

This would seem like a great house for home buyers with teenagers, since they could retreat downstairs, have their own garage, and not be worried about playing in the yard.

Any suggestions on how to target these folks would help.
  • March 20 2012 - Goodlettsville
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Answers (8)

Best Answer

Profile picture for Connie Klemme
agree with others...don't try to target a specific group based on how you'd use the house with that age group.

show off the features, let the features target a group but don't limit to them.

that yard might be a problem for others with teens and might be perfect for someone with small kids.   maybe they want a great hill to play with kids in cardboard box.  (goofy example- but still)..   the hill means there is likely NOT a drainage issue at the house.
is there minimal yard maint? or is it hard to mow?
does this slope create a better "view"

list the details of that slope- so that someone who sees it as a beneift can find that you have this and someone that has an major issue will investigate before scheduling an appointment and wasting your time.
  • March 21 2012
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Profile picture for SoCal Engr
Your goal is to sell the house. It sounds like you're trying to make the "should I buy" decision for potential buyers.

Buyers will choose size/location based on their needs. When they see your house, you really don't know what is going to be the final closer in their buy/walk decision.

A "downstairs retreat" could be great for teenagers. It could also be a great play area for small kids, an office for a work-at-home, or just a retreat for anyone who wants some quiet/privacy. Or, it could become a great man-cave.

Why limit your selling potential by trying to target one segment of the buyer pool? Market your house as best as you can, and let the buyer make the look/buy/walk decision.
  • March 21 2012
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Profile picture for buad0118
"Did you have teenagers when you bought it?" 

We did not.  We didn't have kids at all, which was why we didn't have enough sense to look at the backyard.  
  • March 21 2012
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Did you have teenagers when you bought it?
  • March 20 2012
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Profile picture for KellyJensenRE
If teenagers were the ones buying the house I would give you a few great ideas. However, the parents are the one's making the decisions for themselves, and while they may be looking for a home that their children will love, they will also be thinking into the future when their teenagers have all moved out. I would take the advice already given and concentrate on letting the buyers figure out what they want on their own. That way your house is marketable to all segments of the population, not just families.

(Or, you could just set up a slip and slide in your backyard down that hill, play some loud music 24/7, put posters on the walls, and leave the place a mess- the kids would LOVE your house)
  • March 20 2012
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Profile picture for Ofe Polack
It is what it is!!!  If the teenagers love to play football and enjoy outdoor sports, this may not be a home for them.  Forget about aiming at teenagers, the sq ft and the various rooms will dictate the population that it will attract.  Besides....you cannot aim your ads at a particular segment of the population, let the strengths of the property speak for themselves, buyers will figure out what to do with the space.   The best of luck!!!! 
  • March 20 2012
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While your advertisment wording could certainly contain wording to that effect, I would also consider that it would also be an ideal situation for aging parents who would also like some privacy (and a garage!). So you might also plant those suggestions in your descriptions.

Plant key words like mother-in-law suite and such.
  • March 20 2012
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Best advice is to tell it like it is....  explain what you have and folks will figure it out... Good Luck sounds like a great house!
  • March 20 2012
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