The High Rate StrategyAs opposed to always trying to offer the lowest rate, recently I started offering the highest rate. Not just a little higher, but a whole heck of lot higher. You would be totally surprised by the responses! I have gotten numerous calls from prospects that are upset that I would offer such a terrible rate and wonder why. One guy said, and I quote "Who do you think you are anyway? Can’t you see that I have perfect credit score and lots of equity?" What I am finding is that lots of prospects are not actually shopping for a loan. What they are searching for is a social confirmation of their status. They enjoy the reaffirmation of someone telling them that their credit is excellent, they can actually still borrow money, and that in today's troubling times that someone actually cares about them. So perhaps offering the lowest possible rate is not the answer to achieve success on Zillow. Perhaps the key is offering only a "fair" rate, but a very generous helping of kindness, positive reaffirmation, customer appreciation, and ego centralized sales technique. Would love you know your thoughts....Emmett at Padre MortgageOctober 06 2008 - US0YesReport a ProblemProblemSelect oneOffensive contentIrrelevant contentSpam (pure self-promotion)OtherDetailsYour emailPlease enter a valid email address.Submit CancelContent flaggedWe will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.We're sorry. This service is temporarily unavailable. Please come back later and try again.