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XYZ Brokerage

Email: ryan@xyzbrokerage.com

Phone: (206) 555-1234

Website: www.xyzbrokerage.com

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The Referral Sphere

This afternoon, one of our newer agents greeted me at the office with an "exciting new prospect" he had met over the weekend.

The lead involved a mobile-home about 20 miles east of our main market area.

After about 10 minutes of discussion I helped guide him to referr the prospect to an agent in our company that commonly worked with mobile homes and was based out of the city where the property exists.

I was glad to see our agents so willing to refer the business.

First he understood, that the referral was warranted because this was a "product" that he did not typically deal with.

Second, by focusing attentio to an "out of area" home he would take away from his attention from the farm area that we have been studying and devloping over the last few month.

Third, he saw that referrals meant a potential source of passive income that some other agents don't capitalize on.

So, how do you determine that you will and will not refer? What have been some pitfalls of taking an out of area listing?

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April 16 - Monrovia

Replies (1)

Profile picture for MikeEmery
Real Estate Agent
Contributions: 2495
Zillow All-Star

Since December 2008

We've been told in our 'city' office that the real estate agents that sell in the 'country' (vacation homes) can make it painfully difficult for the city agents to attempt to view properties in their domain. Plus unless you live in the area, its tough to even find the properties on the map as few directions are given on MLS. With alot of these homes 2 to 3 hours outside of town, it makes great sense to refer them out.

One agent that sold in the country has a special deal where not only does an agent get the set commission for the initial referral, they also get referrals for any additional properties that their client purchases in the future (think trading up to a new place). This makes it a no brainer.
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April 16
 

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