Video Tours - is there value to you? What would you want to know as a buyer?

I've started doing video tours of condo buildings in Seattle.

Example is at:
http://myurbanabode.com/2009/02/18/video-tour-of-canal-station-condos-in-ballard-by-seattle-realtor-matt-warmack/

Do you find this to be of value?  What is missing that you would like to know about this building?  Do you see anyone else doing this?

Thanks for the feedback.  -MATT
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
February 27 2009 - Seattle
We think we've answered this question for you!
 
 

Replies (20)

One disadvantage to this technology is that buyers can even MORESO say "well I saw it on the internet and xxxx was wrong with it".  You want to make sure you have something to entice them but not allow them to make up their minds without going out to see it in person.

One thing I notice in your video is some of the lighting is a bit off.  Are you using hot lights or just trying to shoot with available light?  Available light can make a video yellowish and dim in certain shots.  I particularly noticed this in the office shot and the kitchen.  Are those shots video or just stills that are panned in software?  Panning a still might be better since a digital still is much easier to light and color balance than a video.

I think you may be onto something for those types of condo listings.  It makes sense to show and explain the amenities rather than just show pictures of them and hope people read the captions.

  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
February 28 2009
We have done video tours for four years.
They help sell homes.

They help sell Realtors.  It's the slam dunk way to get every single listing.

Yes, video is about as transparent as it gets.  It shows everything, not just the glam shots masking out the icky room behind the photographer.

Today's buyers want to see as much as possible ONLINE, whether you think it's right or not.  With a record number of properties on the market, internet presentation is where buyers eliminate properties from consideration. Lots of high quality photos are a must.
Video can show the flow of the home, how the rooms connect, the neighborhood, the community and more, which pictures can never show. 

We do actual walk through video tours - walking down the halls, into rooms, up the stairs.  It's not just panning around in a circle on a tripod.  It's less distorted than the old "spin around" fun house tours of 5-6 years ago, but it still doesn't give that much more information.  Walking through the home is literally.. just like being there.  



  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
February 28 2009
Matt - Excellent quality video picture, and very good shots and views.  I would prefer the video with pix of the host--stick with the property (also there is something about her voice...). 

Content:
1. Some info on type of units available (e.g. studios to 3 bedrooms); and 2. General price ranges for the various apartment types (1bdrms from X to Y).

You may want to check out:  http://www.miamicondoinvestments.com/.
His video is not as polished, but good content between videos and his site.  Plus he focuses on condos.

Best on your endeavor,

juan

p.s. I just started a blog, i'ld love your comments.
http://greenwichpropertymarket.blogspot.com
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
February 28 2009
Profile picture for wetdawgs
My humble opinions:

I read text far faster than listening to someone speaking.   I flip photos far faster than watching panning.    Therefore, my comments are based on being a potential buyer who would be screening dozens if not hundreds of properties on line.

The video tour linked gives no more information that I could not obtain by a few well taken regular photos plus some written text.   I find slow panning to be extremely frustrating and clicked to end the tour long before it was over.  (Plan on an attention span of about 10 seconds before potential purchaser moves on to the next property.)  

When I'm considering a property, if I take time to look at video tours, I prefer those that are a "walk through", i.e. come in the front door, and down the hall to the kitchen, off the bathroom, master bedroom etc.  

A human standing talking in the middle of the street about a property as the introduction turns me off and tells me nothing useful.  By the time I clicked on the link, I should already know that the property was in central Ballard off Market Street.  If two properties are being shown, they should be two separate links. 




  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
February 28 2009
On the other hand, I just sold an old car to a guy out of state using a 12 minute video of the car that I recorded.  That gave him the confidence to fly up here and purchase my car site unseen.  Had I not posted that video, there is nearly no chance he would have bought the car.

Wetdawgs:  I'm guessing if you weren't interested in the property already, you wouldn't waste the time watching the video tour but if you were interested, it would give you some more fluff to digest.  The video should probably simply contain stuff that seals the deal rather than re-iterating stuff you'd know by reading the listing.
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
February 28 2009
This is a huge part of this that people don't think about...
Watching a video tour of a property is DULL.  It's boring.  I watch them all day long and can't finish even ONE.  I'm dreadfully bored.

However.... I am NOT interested in buying that property!  It's not a spectator sport!  It's not HGTV!  Nobody would ever watch a wedding video UNLESS you are the bride, the groom or the parents.  Then you watch from beginning to end.  And again, and again!

That's the difference.  For someone truly interested in a property, they will watch a length video AND find it immensely helpful in their decision making.  If you're just watching for entertainment... YAWN.
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
February 28 2009
Hey Fred, what are you using to stabilize the camera?

Your example video seemed to be missing when I looked for them.
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
February 28 2009
I use a SteadyCam.
What example video?  On my website?  They're all there.  I just checked.
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
February 28 2009
Interesting, when I click "examples" and then "sample video tours" on your site, I get a message "

Video Not Found

The video you are trying to watch is no longer available."

But then I noticed the links right on your home page and those seem to work just fine.

Just a steadycam, no gyro, eh?  Pretty good camera work there.  I wish you were in my area



  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
February 28 2009
Yikes!  Thank you for bringing that to my attention!  I used to use a nice player from Brightcove, but they discontinued it last month.  I thought I fixed everything but I guess not!
It's all fixed now... thanks again!
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
March 01 2009
Lets not overlook the other important thing that was only briefly mentioned.  Video helps you to get more listings.  First, by offering a video service, your sellers are more likely to choose you than the competition.  Second, if people are on-line looking at homes, it is likely that they are planning on buying a home and/or selling their current home.  If they go online, see that you offer a great video as part of your selling tools, they are more likely to call you.  Now, if you as an agent, were to step in front of the camera to open or close the video (or guide them through it), you have the opportunity to get 'face time' with every viewer.  This gets them familiar with you, and will (hopefully) get them to trust you as an expert. 
Here is one we recently did
http://www.wellcomemat.com/video/474D753358

or here
http://www.youtube.com/watch?v=aoShrU6JHck

  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
May 20 2009
Profile picture for workabee
Spoken like someone selling a video service.
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
May 20 2009
Ray,
That's an awesome video.  Good job!  I haven't seen many video tours done in that format.  I think you are dead on with getting in front of the camera yourself to get that face time.
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
May 20 2009
One thing I'd like to see more of is nice looking girls in bikinis and high heels walking around the house you are showing. The when you talk about a nice feature of the house, like a fireplace for example, one or two of the girls can smile wide and sweep their arms toward it -- kinda like on 'The Price Is Right' when they open a showcase door.

I think bikinis will be just right but you'll probably will have to draw the line at thongs as too distracting. After all you do want your potential clients to see at least some of the house.
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
May 20 2009
Profile picture for BMFPitt
I am not a big fan of video.  I've never seen one that had anything compelling that I couldn't get to more efficiently with photos.  I would much rather have a large amount of quality still photos and an abundance of information (i.e. size of all rooms, etc.)

However.... I am NOT interested in buying that property!  It's not a spectator sport!  It's not HGTV!  Nobody would ever watch a wedding video UNLESS you are the bride, the groom or the parents.  Then you watch from beginning to end.  And again, and again!

My wedding video is pretty awesome, we recreated the wedding scene from Old School and spliced it in, among a few other extras.
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
May 20 2009
Profile picture for Pasadenan
I don't have the bandwidth for video, thus don't watch any of them.  Perhaps I'm in the minority for internet users, but if you are trying to market to someone in my "demographics"...  What I would prefer is a FLOOR PLAN with links in each room to all four viewing directions (STILLS). (No more than 800 pixels wide for each, with good JPG compression).

NO WALK-THOUGHS!  I can tell much more from a dimentioned floor plan.  Include the dimensions of the lot and the unit location as well as links to the exterior views.  Make sure one can tab (and shift-tab) between views without having to use a mouse!


If you have some "special feature", you can have additional links with a text discription and perhaps additional photos; but really, if it is not a $25 million home, what could it possibly have that one has not already seen a multitude of times at a home improvement store?


Though Google-maps street-views is nice with their full 360 degree pan/tilt user control using flash, I think that is a bit of an overkill for interiors and still uses too much bandwidth for transmission.
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
May 20 2009
Profile picture for BMFPitt
No more than 800 pixels wide for each, with good JPG compression

I prefer no less han 800 pixels wide.  I hate small cell-phone quality pictures that seem to dominate many listings.
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
May 21 2009
Profile picture for Eric142
I'm going with Pasadenan on this one and I have all the bandwidth I need for video. 

Just put up at least one decent photo per room, a couple from the outside, and a good floor plan.  If that doesn't get me interested enough to actually look at a house, then some cheesy video walkthrough (with equally cheesy voice over or music) isn't going to get me any more interested.

As for photos, no cell phone and NO PHOTOSHOP!  When I was shopping recently I couldn't believe the number of terrible and obvious photochops that were put up for houses.  Having one visit and think "this isn't the house in the photos" is not the impression you want to make on a buyer.

  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
May 21 2009
Profile picture for Pasadenan
I've never seen a cell phone that had more than 250 pixels wide; and even if it did, the screen size is too small to see any detail.  I agree with BMFPitt; not "thumb-nails", no "postage stamps", no "wallet size", no "avatars", no thrifty-ad flyers...  The minimum width of each photo should be at least 500 pixels wide.  Figure that people are planning on looking at an image on a standard desk top computer monitor, and that they have set the resolution to at least 800x600; but more likely 1024x768 or 1280x1024; some maybe even 2000 pixels wide.

Zillow only supports displaying images up to 2000 pixels wide.

At between 500 and 800 pixels wide with good JPG compression, an image should be between 80kB and 150kB each.  Say an average of 12 rooms including walk in closets and attic for a small house; then for 4 views each including the front, back and side yards and garage...  one needs about 68 images; that comes to between 5.4 MB and 10.2 MB.  Still too much for a casual view, which is why the user must be able to select what they want to see and when they want to see something else!

Videos are only to impress the owner and the agents.  They are useless for the typcial buyer.
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
May 21 2009
I have sat with more clients than I can remember, looking at listings. NEVER have I seen a client move a home from the No or Maybe categories to the YES category from a video tour. NEVER not even once.

I have seen plenty of clients like the pics and info of a home, decide to watch the video, and then see something that made them not want to see the home.

So, if effective marketing is to get 'eyeballs on the product', I'm voting no on the video tours.
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
May 21 2009
 
  • Be a Good Neighbor. Be respectful and on-topic. No spam or self-promotion! See our Good Neighbor Policy.
Related Discussions
Buying new home with encroachment, Washington State
Profile picture for Kary L. Krismer
Latest reply by Kary L. Krismer
June 09 | 7 answers
I'm buying a Fannie Mae property all cash...
Profile picture for shane.engel
Latest reply by shane.engel
May 22 | 20 answers
Washington State underwriting time?
Profile picture for Jeremy Locke
Latest reply by Jeremy Locke
November 11 2013 | 2 answers
Condominiums in Seattle
Profile picture for Adrian Chu
Latest reply by Adrian Chu
October 20 2013 | 3 answers
What condo complexes are FHA approved?
Profile picture for goodmortgage
Latest reply by goodmortgage
August 16 2013 | 3 answers
Mortgage Rates
 
Be A Good Neighbor

Zillow Advice depends on each member to keep it a safe, fun, and positive place. If you see abuse, flag it. More on our Good Neighbor Policy.

Homes for Sale
  1. 12035 5th Ave S, Seattle, WA Home For Sale
    12035 5th Ave S, Seattle, WA 98168

     For Sale: $325,000

    • Beds: 3
    • Sqft: 1480
    • Baths: 1.0
    • Lot: 32700
  2. 802 N 46th St, Seattle, WA Home For Sale
    802 N 46th St, Seattle, WA 98103

     For Sale: $710,000

    • Beds: 4
    • Sqft: 2980
    • Baths: 3.0
    • Lot: 4791
  3. 11639 91st Ln NE APT 4, Kirkland, WA Home For Sale
    11639 91st Ln NE APT 4, Kirkland, WA 98034

     For Sale: $294,900

    • Beds: 2
    • Sqft: 1025
    • Baths: 2.0
    • Lot: 21344