What advanced SEO techniques do you use?

The reason I ask is because most of the html code is hidden.
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April 21 - Philadelphia
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Profile picture for blue screen died
Zillow now ranks 40th in the U.S. and 204th in the world of all websites, in Page views.
http://www.alexa.com/siteinfo/zillow.com

That is by no accident; that is due to an intentional business plan.
Sure, television ads help some.  But 3 other things they are doing?

1) Make sure the crawler can crawl all pages; have a tree structure somewhere for those dynamically created pages or search results.  If the page title is the same and only a parameter is different in the URL, the Crawlers will go only one or two levels deep before stopping, to avoid getting into an infinite loop.

2) Partnerships with a "give away" to get other sites to link back to you.  Specifically the "widgets" and "API".
http://www.zillow.com/howto/api/APIOverview.htm
They also have negotiated many other partnerships, such as with owners.com.  For owners.com, they offered them an advertisement link on the FSBO and Make-Me-Move forms, as well as providing "featured" status for any of the listings Owners.com syndicates to Zillow.  (Of course, Zillow gets paid for the advertisement).  In return, Owners.com cross references Zillow.

3) Make sure the links for property pages include the address, so that when people try to look up their own property, the link is in the search engine's database from crawling the site.  Similarly, make sure all the agents and other "pro" users profiles can be looked up by name.

And of course, constantly updating content and "value added" features, and open forum to solicit participation doesn't hurt at all either.  It doesn't do much good to get visitors if you can't get them to come back.
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April 22
Ann,

There probably are not many "advanced" SEO Techniques to speak of. Most of what is working right now is readily available. The greater problem is dispelling the persistent myths - like, I can guarantee page one in Google and "nofollow links are useless".

Real Estate is very hard to rank for because of the nature of the game - lots of shared product across multiple domains in the form of MLS, etc.
#### n what works in Real Estate at the moment. At least, it's working for me and my real estate clients. Good URL structure, Good backlink Profile, Optimized Google Places Business Page and regular Unique Content.
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April 22
I bet it is hidden for a reason. SEO changes a lot and often as search engines change what they use to search, so a good SEO is changing and updating with the internet and is not stagnate.
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April 21
 
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