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What can my realtor do to really help me sell my house?

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frustratedinphx

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My house has been on the market for almost 6 months now.  My realtor holds regular open houses, we are listed on all of the major realtor sites (zillow, realtor.com, etc) with lots of pictures - but still no real movement.  What can my realtor do to move my house?  Should I be looking for someone new?
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January 21 - Phoenix
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Esteban5

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Sorry to tell you, but you must become your own expert.  You should know (at a minimum) every house on the market and closed in the past 12 months in your neighborhood.

Calculate price per square and you can see where you're at compared to the others.

Then, price your home 10% below your competition.
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January 23
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Michael Dorr, "Michael Dorr"

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One thing that has been working for me is to offer a seller credit as apposed to lowering the price. Offer a point to buy down the mortgage rate and from a mathmatical stand point it will get you a wider volume of viable (Full Doc) borrowers, as Less income will be required to qualify for the loan. You can also market it then as below market financing. Of course the buyer has to understand that the seller credit is for buying down the rate.
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January 23
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Bill McInerney, "Bill McInerney"

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Price it right and market it properly and agressively. What is the real, factual competition to your home?

Are you related to the Realtor?   Does that agent have the proper experience and experise?

Price it right;  with the old or new REealtor.
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January 23
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Jeanne Feenick, "www.feenick.com"

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Hi Frustrated - the single most important factor now is price.  While I am not suggesting the you "give your home away" I can say with assurance that if you do not have your home priced properly - ie, realistically, even aggressively, you do not have a change to sell.  The truth is no agent, no  marketing plan can cure a pricing problem.  If you have a good agent, stick with them, and carefully review and correct your pricing.  You will then see results.

Good luck!
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January 22
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3 Minute Video Ads, "3MINVID"

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Your agent needs to advertise.  Take pictures, make a video and put it on your own property website.  Put video on YouTube and Google with tags to your city.  People love video and it is becoming the internet rage (beyond fad).

He or YOU can take the links to the video and put it on CraigsList, MySpace, Twitter, put it in your email, send it out everywhere.  With CraigsList, Yahoo and Google, you can literally advertise anywhere in the world for free just using the weblinks. 

[content removed by moderator for being self promotional]
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January 21
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frisky1

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An excellent agent will do the following things: explain the most realistic price that you need to list the house at and the likelyhood of the price it will sell at within a month or two (usually sellers do not want to hear this and a really good agent will either get the seller to see the truth or walk from the listing), market to the general public with lots and lots of good pictures and description with no misspellings and preferably a website specific to the house--more description is better than less, market to other agents by hand delivering or mailing flyers with the web address (and even flyers with no contact details so they can give them to their clients), and especially brokers open houses--getting other agents--preferably many agents from competing brokerages-- into the house by offering them food, contests, etc. 
Public open houses are a total waste of time for a seller. People buying from an open are anecdotal stories at best.  Agents do opens to meet people who are looking to buy or sell or might know people looking to buy or sell. Period. Oh yeah, they also do them to prove to the seller that they're doing something. 
Last thing, but most important is your price.  You need to know everything in your neighborhood thats sold in the past few months.  Is anything like your place under contract or sold and was the price similar, lower or higher? If nothing is selling in your neighborhood or your house can be duplicated by 10s or 100s of other houses, you need to be well under priced to even have a chance and your agent should know this. good luck.

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January 21
 

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