What do agents look for when switching brokerages?

Profile picture for DrewMeyers
I'm curious -- how do most agents determine when to switch brokerages and what do they look for? Is it all about the split, technology they offer, leads their broker site generates, a personal connection with a manager or broker, or something else? 

Any feedback you have is appreciated.
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September 28 2010 - US
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Answers (9)

Profile picture for tfitzpatrick0
I think agents choose to look elsewhere when they start to feel unappreciated. Perhaps they feel they deserve a higher split, or unfortunately many times there can be monetary issues between an agent/broker. One factor is what do the brokers pay for? MLS? Desk Fees? Marketing? Etc?

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September 29 2010
Profile picture for carloslozano
In my opinion , we change brokarage firms,because of the split commission, the leads they offered, and the training program they have. Also is very important the relatonship with the other agents in the office.
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September 29 2010
Profile picture for Rick Chumsae
I left my old firm of 12 years to form my own brokerage.  I stayed at the old firm for so long - even 8 years after getting my broker license - because the split was fair, the owners were smart and fun, and the other 35 or so Realtors were ok to work with.

Benefits to forming a new brokerage:  My own split went to 100%, I got no real business from the old brokerage, and I got to have a little fun in forming the new business.  Everything was questioned and rethought.  This led to a brokerage with no commission splits (rather a small fee based system with a maximum effective split of 90% going all the way to 98% on big commissions. Also, every Realtor becomes a shareholder. 


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September 29 2010
Profile picture for Judy Hansen
I believe most agents do make the determination to swith brokerages with regards to the split, private office offer, broker, location of office, floor time availablity and the technology they offer. You have to do a cost estimate on your dues vs services and see what works.
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September 29 2010
Profile picture for miamism
Culture - there's nothing worse than an abrasive atmosphere in your own office when there's enough of that to deal with in Real Estate in general.  If you are a producing agent, split can be negotiated and so can other relevant factors.
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September 29 2010
Profile picture for TeamSandyBlanton

Based on my experience, the primary decision maker for most agents is the split percentage. I've had 3 agents leave favoring a competitor with a higher split over the last couple years. All 3 of these agents made much more money at TSB- the main reasons being we provide an unparalelled number of leads and floor time. The grass isn't always greener on the other side.

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September 28 2010
Profile picture for JohnBrownIII
And sometimes it is all about the location.  I have yet to switch agencies, however a friend of mine has changed twice in three years.  One move was political and the other was a shift in business.  If your clients are no longer buying and selling downtown and you are spending all of your time driving between the office and your listings, it may be time to switch offices closer to the market you are working in.

Stay cool and ENJOY your day.


Sincerely,
jb
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September 28 2010
We used to own/manage a large office (at least I thought it was large) and now choose to remain a boutique office.  All of our agents stayed long term even though we did not have the highest splits in town.  Even those that left came back. 

Our stantards were high and we expected a lot but we also had a personal connection with each agent...not personal that we partied with them on weekends, but personal that we always knew what deals they were working on.

One of the things we did was ask them what they liked and did not like...they liked the fact that the broker and office manager cared about them and were willing to jump in immediately for assistance with whatever was a problem.  They also liked the fact that there was no "back-biting" and everyone in the office would help each other out. We fired any problem agents, and the rest of the office appreciated that...no one was a "super star".

I think that an office has to feel good to the agent

I also find that  many agents think that changing offices will solve their problem and make them successful when that is very rare.  It is up to the individual to make it happen, not the office.

Eve in Orlando
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September 28 2010
As a broker I have found that veterans look for better splits and a bigger paycheck.

Rookies tend to go for a Brokerage that holds their hand and can walk them through the processes.
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September 28 2010
 

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